Last updated 2026-08-09
- Raised $550M debt round, Feb 2026
- Raised $600M debt round, Mar 2021
- Raised $200M debt round, Jan 2021
Total raised
$1.4B
Last: Debt Financing 2026-02
Stage
Public
Founded
2010
Headcount
500+
HQ
Herzliya, Israel
Sector
Media & Entertainment Technologies
About
Playtika Holding Corp. is an Israeli digital entertainment and technology company that develops and publishes free-to-play casual and social casino-themed games for web and mobile platforms. The company utilizes a free-to-play business model, generating revenue primarily from in-app purchases and, to a lesser extent, in-app advertising. Playtika focuses on live game operations, data science, and continuous experimentation to improve retention, monetization, and longevity of its game titles. Its portfolio includes popular games such as Slotomania, Bingo Blitz, Caesars Slots, Solitaire Grand Harvest, June's Journey, Best Fiends, and Redecor.
Funding history · 5 rounds · $1.4B total
2026-02
Debt Financing
$550.0M
2021-03
Debt Financing
$600.0M
2021-01
Debt Financing
$200.0M
2020-12
Public Offering
Undisclosed
2010-10
Seed
$1.5M
★ Kaedan Capital
Q&A
- What is Playtika's primary business?
- Playtika is a global mobile-gaming company that develops and publishes free-to-play casual and social casino-themed games for web and mobile platforms. They focus on live game operations, data science, and continuous experimentation to improve retention, monetization, and longevity of their game titles.
- When was Playtika founded and where is its headquarters?
- Playtika was founded in April 2010 and is headquartered in Herzliya, Israel.
- What was Playtika's most recent debt financing round?
- In February 2026, Playtika secured a debt financing round amounting to $550,000,000.
- What was Playtika's most recent acquisition?
- In September 2024, Playtika acquired SuperPlay for $700,000,000.
- What was Playtika's second most recent acquisition?
- In September 2023, Playtika acquired Innplay Labs for $80,000,000.
- What was Playtika's most recent investment?
- In November 2022, Playtika invested $25,000,000 in Ace Games.
- Who are the founders of Playtika?
- The founders of Playtika are Robert Antokol and Uri Shahak.
- When did Playtika go public and for what amount?
- Playtika had a Public Offering in January 2021, raising $479,999,520.
Team · 25
Uri Shahak
Founder · founders
Erez Hershkovitz
Chief Accounting Officer
Michael D. Cohen
Chief Legal Officer and Corporate Secretary
Uri Rubin
Chief Technology Officer
Tae Lee
Chief Financial Officer
Gili Brudno
Chief Human Resources Officer
Craig Abrahams
President & CFO
Amram Guttman
Senior Vice President of Technology
Elad Amit
SVP Corporate Finance and FP&A
Guy Almog
VP Information Systems & IT Technologies
Haya Shoval
VP HR Operations
Lior K.
Executive Vice President - Growth
Tian Lin
Director
Hong Du
Independent Director
Dana Gross
Independent Director
Marc A. Beilinson
Independent Director
Bing Yuan
Lead Independent Director
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
B2C
Tags
social-gamesentertainmentgame-developmentsocial-networksuser-acquisitionmonetizationsocial-mediamarketingconsumersgamersmobile-gamesmobile-applicationssocial-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | playtika.com |
|---|---|
| linkedin.com/company/1919232 | |
| X / Twitter | twitter.com/Playtika |
| Wikipedia | en.wikipedia.org/wiki/Playtika |
| Wikidata | wikidata.org/wiki/Q96145483 |
Identifiers & details
| Legal name | Playtika Holding Corp. |
|---|---|
| Founded | 2010-4 |
| Employees (exact) | 2850 |
| Wikidata QID | Q96145483 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| SuperPlay | 2024-09 | $700.0M |
| Innplay Labs | 2023-09 | $80.0M |
| Youda Games | 2023-08 | $165.0M |
| JustPlay.LOL | 2022-03 | $42.0M |
| Reworks | 2021-09 | $600.0M |
| Seriously | 2019-08 | $275.0M |
| Supertreat | 2019-01 | $174.0M |
| Wooga | 2018-12 | $220.0M |
| Jelly Button | 2017-10 | |
| Aditor | 2017-03 | |
| Big Blue Parrot | 2015-09 |
Radar intelligence
Patents
| EPO | 22 |
|---|
Publications (Crossref)
| Works | 3 |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| Caesars Slots - Casino Games | 4.66181 | |
| Slotomania™ Slots Machine Game | 4.58955 | |
| Vegas Downtown Slots & Words | 4.58401 | |
| WSOP Poker: Texas Holdem Game | 4.42542 |
Web history (Wayback)
| Domain | playtika.com |
|---|
Wikidata
| QID | Q96145483 |
|---|
Certificate / subdomain footprint
| Subdomains | 91 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514434133 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-04-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 3 — people (3) |
| Registered address | החושלים 8 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-17 | עדכון בעלי תפקידים |
| 2026-05-03 | עדכון דירקטורים-הסרת דירקטור |
| 2026-05-03 | עדכון דירקטורים-הוספת דירקטור |