Playtika is an Israeli digital entertainment company founded in 2010, pioneering free-to-play social games on social networks and mobile platforms. Headquartered in Herzliya, Israel, the company has grown into a global leader in mobile gaming, developing and publishing a diverse portfolio of social casino and casual games. Playtika leverages advanced data analytics, Live-Ops, and AI technologies to deliver personalized and immersive gaming experiences, driving high user engagement and monetization. With a workforce of over 3,700 employees worldwide, Playtika continues to expand its offerings and market presence through strategic acquisitions and continuous innovation.