Playtika

A global leader in mobile gaming entertainment and technology, specializing in free-to-play social and casual games.

Media & Entertainment Technologies
Acquired by Caesars Interactive Entertainment on May 2011
Public Herzliya Founded 2010
Total raised
$1.9B
Last: Debt Financing 2026-02
Stage
Public
Founded
2010
Headcount
3,294
HQ
Herzliya
Sector
Media & Entertainment Technologies

About

Playtika is an Israeli digital entertainment company founded in 2010, pioneering free-to-play social games on social networks and mobile platforms. Headquartered in Herzliya, Israel, the company has grown into a global leader in mobile gaming, developing and publishing a diverse portfolio of social casino and casual games. Playtika leverages advanced data analytics, Live-Ops, and AI technologies to deliver personalized and immersive gaming experiences, driving high user engagement and monetization. With a workforce of over 3,700 employees worldwide, Playtika continues to expand its offerings and market presence through strategic acquisitions and continuous innovation.

Funding history · 3 rounds · $1.9B total

2026-02
Debt Financing $550.0M
2022-06
Secondary $2.2B
2010-11
Seed $1.5M

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobileWebSoftware
Target customers
ConsumersRecreational & LifestyleGamers
Business model
B2C

Tags

social-gamesentertainmentgame-developmentsocial-networksuser-acquisitionmonetizationsocial-mediamarketingconsumersgamersmobile-gamesmobile-applicationssocial-platform