Playtika

A global mobile-gaming company focused on operating live-service titles in social casino and casual genres.

Gaming
public
Public Herzliya, Israel Founded 2010
Last updated 2026-09-07
Total raised
$6.4B
Last: Debt Financing 2026-02
Stage
Public
Founded
2010
Headcount
2,831
HQ
Herzliya, Israel
Sector
Gaming
Website ↗LinkedIn ↗Registrar ID: 514434133 (Playtika Holding Corp.)

About

Playtika Holding Corp. is an Israeli digital entertainment and technology company that develops and publishes free-to-play casual and social casino-themed games for web and mobile platforms. The company utilizes a free-to-play business model, generating revenue primarily from in-app purchases and, to a lesser extent, in-app advertising. Playtika focuses on live game operations, data science, and continuous experimentation to improve retention, monetization, and longevity of its game titles. Its portfolio includes popular games such as Slotomania, Bingo Blitz, Caesars Slots, Solitaire Grand Harvest, June's Journey, Best Fiends, and Redecor.

Funding history · 11 rounds · $6.4B total

11 events/rounds · $6.4B Total Funding: $4.6B in Private Equity, $480.0M in Public Equity, $1.4B in Debt
Feb 2026
Debt Financing $550.0M EDGAR filing SEC-EDGAR 8-K
Mar 2021
Debt Financing $600.0M EDGAR filing SEC-EDGAR 8-K
Jan 2021
Public Offering $480.0M EDGAR filing SEC-EDGAR 424B4
Jan 2021
Debt Financing $200.0M EDGAR filing SEC-EDGAR 8-K
Dec 2020
Public Offering Undisclosed prior (startupim db)
Nov 2019
Debt Financing Undisclosed prior (startupim db)
Jul 2016
Secondary Round $4.4B globes.co.il ↗
★ Giant Investment★ Shi Yuzhu's Giant★ Giant Network Group Co Ltd★ Shanghai Giant Network TechnologyJack MaYunfeng CapitalHony Capital FundChinese consortiumAlpha Frontier Ltd.China Minsheng TrustAlibaba founder Jack MaCDH China HF Holdings CompanyChina Oceanwide Holdings Group
Dec 2011
B Round $78.4M sec.gov
★ Caesars Interactive Entertainment Israel, Ltd. (CIEI)
May 2011
Secondary Round $100.0M calcalistech.com ↗
★ Caesars Interactive Entertainment★ Caesars Entertainment Corporation
May 2011
A Round $25.0M sec.gov ↗
★ Caesars Interactive Entertainment Israel, Ltd. (CIEI)
Oct 2010

Acquisitions · 11

Sep 2024
SuperPlay $700.0M
Sep 2023
Innplay Labs $80.0M
Aug 2023
Youda Games $165.0M
Mar 2022
JustPlay.LOL $42.0M
Sep 2021
Reworks $600.0M
Aug 2019
Seriously $275.0M
Jan 2019
Supertreat $174.0M
Dec 2018
Wooga $220.0M
Oct 2017
Jelly Button Undisclosed
Mar 2017
Aditor Undisclosed
Sep 2015
Big Blue Parrot Undisclosed

Headcount over time

2,831 employees (2026-09) · 1 point
2,831 2,831 2026-09

Offices

Herzliya, Israel · HQ / main office

Q&A

What is Playtika's primary business?
Playtika is a global mobile-gaming company that develops and publishes free-to-play casual and social casino-themed games for web and mobile platforms. They focus on live game operations, data science, and continuous experimentation to improve retention, monetization, and longevity of their game titles.
When was Playtika founded and where is its headquarters?
Playtika was founded in April 2010 and is headquartered in Herzliya, Israel.
What was Playtika's most recent debt financing round?
In February 2026, Playtika secured a debt financing round amounting to $550,000,000.
What was Playtika's most recent acquisition?
In September 2024, Playtika acquired SuperPlay for $700,000,000.
What was Playtika's second most recent acquisition?
In September 2023, Playtika acquired Innplay Labs for $80,000,000.
What was Playtika's most recent investment?
In November 2022, Playtika invested $25,000,000 in Ace Games.
Who are the founders of Playtika?
The founders of Playtika are Robert Antokol and Uri Shahak.
When did Playtika go public and for what amount?
Playtika had a Public Offering in January 2021, raising $479,999,520.

Team · 13

Robert Antokol
Founder · Chief Executive Officer, President and Chairperson of the Board
Tae Lee
Chief Financial Officer
Michael Cohen
Chief Legal Officer
Nir Korczak
Chief Marketing Officer
Gili Brudno
Chief Human Resources Officer
Marc Beilinson
Director
Bing Yuan
Lead Independent Director
Tian Lin
Director
Hong Du
Director
Dana Gross
Director
Erez Hershkovitz
Chief Accounting Officer
Suzie Roth
CIO (IT, Data & AI)
Uri Rubin
Chief Technology Officer

Sectors & technology

Primary sector
Gaming
Technologies
Target customers
Business model
B2CFree-to-PlayIn-App PurchasesDirect-to-Consumer SalesAdvertising

Tags

social-gamesentertainmentgame-developmentsocial-networksuser-acquisitionmonetizationsocial-mediamarketingconsumersgamersmobile-gamesmobile-applicationssocial-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteplaytika.com
LinkedInlinkedin.com/company/1919232
X / Twittertwitter.com/Playtika
Wikipediaen.wikipedia.org/wiki/Playtika
Wikidatawikidata.org/wiki/Q96145483

Identifiers & details

Legal namePlaytika Holding Corp.
Founded2010-4
Employees (exact)2831
Wikidata QIDQ96145483

Acquisitions & public offerings

AcquiredDateAmount
SuperPlay2024-09$700.0M
Innplay Labs2023-09$80.0M
Youda Games2023-08$165.0M
JustPlay.LOL2022-03$42.0M
Reworks2021-09$600.0M
Seriously2019-08$275.0M
Supertreat2019-01$174.0M
Wooga2018-12$220.0M
Jelly Button2017-10
Aditor2017-03
Big Blue Parrot2015-09

Radar intelligence

Patents

EPO22

Publications (Crossref)

Works3

App Store

AppRatingRatings
Caesars Slots - Casino Games4.66179
Slotomania™ Slots Machine Game4.58971
Vegas Downtown Slots & Words4.58452
WSOP Poker: Texas Holdem Game4.42582

Web history (Wayback)

Domainplaytika.com

Wikidata

QIDQ96145483

Certificate / subdomain footprint

Subdomains91

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514434133
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2010-04-14
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events3 — people (3)
Registered addressהחושלים 8 הרצליה

Recent registry events

DateEvent
2026-05-17עדכון בעלי תפקידים
2026-05-03עדכון דירקטורים-הסרת דירקטור
2026-05-03עדכון דירקטורים-הוספת דירקטור