Last updated 2026-07-20
- Acquired by Playtika Holding Corp. for $300M, Sep 2023
- Raised Series B led by VGames, Jan 2022
- Raised Series A led by VGames, Feb 2021
Total raised
—
Last: Undisclosed Round 2022-06
Stage
Acquired
Founded
2019
Headcount
35
HQ
Herzliya, Israel
Sector
Media & Entertainment Technologies
About
Innplay Labs is a mobile gaming studio that develops arcade and puzzle animation mobile games. The company aims to shape the next generation of mobile gaming by creating engaging and customized game experiences using self-developed tools and technology. Their portfolio includes games like Water Ride, Brix Master, Animal Kingdom, Tiles of Fortune, and Animals & Coins. Innplay Labs was acquired by Playtika in September 2023.
Funding history · 4 rounds · — total
2022-01
B Round
Undisclosed
★ VGames
2021-02
A Round
Undisclosed
★ VGamesTARGET CALIFORNIUM LIMITED
2020-06
Seed
Undisclosed
★ VGames
2019-07
Pre-Seed
Undisclosed
★ Simon Legziel★ Kaedan Capital
Headcount over time
From 3 (2019-12) to 32 (2026-01) · +29 (+967%) · 41 points · source: Finder history + radar grounding
Q&A
- What is Innplay Labs' primary business?
- Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. Their portfolio includes games like Water Ride and Brix Master
- When was Innplay Labs founded?
- Innplay Labs was founded in July 2019.
- What is the employee count for Innplay Labs?
- Innplay Labs has 11-50 employees.
- Who are the co-founders of Innplay Labs?
- The co-founders of Innplay Labs are Ore Gilron (Co-founder & CEO) and Oshri Bienhaker (Co-founder & CTO).
- When was Innplay Labs acquired and by whom?
- Innplay Labs was acquired by Playtika in September 2023.
- What was the acquisition amount for Innplay Labs?
- Innplay Labs was acquired for $300,000,000 by Playtika.
- Which investors participated in Innplay Labs' funding rounds?
- Innplay Labs received investments from VGames, Simon Legziel, Kaedan Capital, TARGET CALIFORNIUM LIMITED, and Viola Ventures across multiple funding rounds.
- What are some of the mobile games developed by Innplay Labs?
- Innplay Labs has developed mobile games such as Animal Kingdom: Treasure hunt, Water Ride, Paper Plane Saga 3D, Tiles Of Fortune, Brix Master, Space Run, Stretchy Taxi, and Swoosh! 3D.
Team · 2
Ore Gilron
Founder · CEO & Co-Founder
Oshri Bienhaker
Founder · CTO & Co-Founder
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Target customers
Business model
B2C
Tags
gamersmobile-gamesentertainmentgames
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
Identifiers & details
| Legal name | G.S Innplay Labs Ltd. |
|---|---|
| Founded | 2019-7 |
| Employees (exact) | 35 |
| Status reason | Acquired by Playtika on Sep, 2023 |
Acquisitions & public offerings
Acquired by Playtika Holding Corp. 2023-09 $300.0M
Radar intelligence
Web history (Wayback)
| Domain | innplaylabs.com |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516059656 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-07-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 4 — people (3), other (1) |
| Registered address | החושלים 8 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-30 | עדכון דירקטורים-הוספת דירקטור |
| 2026-04-30 | עדכון דירקטורים-הסרת דירקטור |
| 2026-05-17 | עדכון בעלי תפקידים |
| 2026-05-05 | עדכון כתובת ו/או מען דיגיטלי |