Last updated 2026-09-03
- Acquired by Playtika Holding Corp. for $300M, Sep 2023
- Raised $300M Secondary led by Playtika Holding Corp., Sep 2023
- Raised $5.7M Series A led by vgames, Mar 2022
Total raised
$307.8M
Last: Undisclosed Round 2022-06
Stage
Acquired
Founded
2019
Headcount
29
HQ
Herzliya, Israel
Sector
Media & Entertainment Technologies
About
Innplay Labs is a mobile gaming studio that develops arcade and puzzle animation mobile games. The company aims to shape the next generation of mobile gaming by creating engaging and customized game experiences using self-developed tools and technology. Their portfolio includes games like Water Ride, Brix Master, Animal Kingdom, Tiles of Fortune, and Animals & Coins. Innplay Labs was acquired by Playtika in September 2023.
Funding history · 4 rounds · $307.8M total
4 events/rounds · $307.8M Total Funding: $307.8M in Private Equity
Sep 2023
★ Playtika Holding Corp.
Jun 2023
B Round
Undisclosed
pitchbook.com
Mar 2022
A Round
$5.7M
pitchbook.com
★ vgames★ Fusion VC★ Fusion LA★ Secret Chord★ Kaedan Capital★ Homeward Ventures★ Rainfall Ventures★ Target Californium Limited
Jul 2020
Headcount over time
29 employees (2026-09) · 1 point
Offices
Herzliya, Israel · HQ / main office
Q&A
- What is Innplay Labs' primary business?
- Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. Their portfolio includes games like Water Ride and Brix Master
- When was Innplay Labs founded?
- Innplay Labs was founded in July 2019.
- What is the employee count for Innplay Labs?
- Innplay Labs has 11-50 employees.
- Who are the co-founders of Innplay Labs?
- The co-founders of Innplay Labs are Ore Gilron (Co-founder & CEO) and Oshri Bienhaker (Co-founder & CTO).
- When was Innplay Labs acquired and by whom?
- Innplay Labs was acquired by Playtika in September 2023.
- What was the acquisition amount for Innplay Labs?
- Innplay Labs was acquired for $300,000,000 by Playtika.
- Which investors participated in Innplay Labs' funding rounds?
- Innplay Labs received investments from VGames, Simon Legziel, Kaedan Capital, TARGET CALIFORNIUM LIMITED, and Viola Ventures across multiple funding rounds.
- What are some of the mobile games developed by Innplay Labs?
- Innplay Labs has developed mobile games such as Animal Kingdom: Treasure hunt, Water Ride, Paper Plane Saga 3D, Tiles Of Fortune, Brix Master, Space Run, Stretchy Taxi, and Swoosh! 3D.
Team · 5
Ore Gilron
Founder · CEO & Co-Founder
Oshri Bienhaker
Founder · CTO & Co-Founder
Nadav Lichtenstein
VP, R&D
Mor Stone
VP, Marketing
Maor Malianker
Art Director
Sectors & technology
Primary sector
Media & Entertainment Technologies
Technologies
Tags
gamersmobile-gamesentertainmentgames
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
Identifiers & details
| Legal name | G.S Innplay Labs Ltd. |
|---|---|
| Founded | 2019-7 |
| Employees (exact) | 29 |
| Status reason | Acquired by Playtika on Sep, 2023 |
Acquisitions & public offerings
Acquired by Playtika Holding Corp. 2023-09 $300.0M
Radar intelligence
Web history (Wayback)
| Domain | innplaylabs.com |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516059656 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-07-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 4 — people (3), other (1) |
| Registered address | החושלים 8 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-30 | עדכון דירקטורים-הוספת דירקטור |
| 2026-04-30 | עדכון דירקטורים-הסרת דירקטור |
| 2026-07-26 | עדכון בעלי תפקידים |
| 2026-05-05 | עדכון כתובת ו/או מען דיגיטלי |