Last updated 2026-07-20
- Acquired by Playtika Holding Corp. for $42M, Mar 2022
- Raised $1.5M Undisclosed Round, Jul 2019
Total raised
$1.5M
Last: Undisclosed Round 2019-08
Stage
Acquired
Founded
2018
Headcount
28
HQ
Ramat Gan, Israel
Sector
Media & Entertainment Technologies
About
JustPlay.LOL is an Israeli game studio and video game developer that creates lite eSports games, including 1v1.LOL and Just Fall LOL. The company's games have been downloaded over 50 million times and had approximately 700,000 daily active users globally as of March 2022.
Funding history · 1 round · $1.5M total
2019-07
Undisclosed Round
$1.5M
Headcount over time
From 4 (2020-12) to 13 (2026-03) · +9 (+225%) · 37 points · source: Finder history + radar grounding
Q&A
- What is JustPlay.LOL's primary business?
- JustPlay.LOL is a game studio and video game developer focused on creating lite eSports games. Their leading title is 1v1.LOL, a battle royale-style third-person shooter game.
- When was JustPlay.LOL founded?
- JustPlay.LOL was founded in June 2019.
- What is the employee count for JustPlay.LOL?
- JustPlay.LOL has an employee count in the 11-50 range.
- What is JustPlay.LOL's current status?
- JustPlay.LOL was acquired by Playtika in March 2022.
- What was the total amount raised by JustPlay.LOL?
- JustPlay.LOL raised a total of $1,500,000.
- When did JustPlay.LOL complete its last funding round?
- JustPlay.LOL completed its last funding round in August 2019, raising $1,500,000.
- What is the primary sector of JustPlay.LOL?
- JustPlay.LOL's primary sector is Media & Entertainment Technologies.
- Where is JustPlay.LOL's headquarters located?
- JustPlay.LOL's headquarters is located in Ramat Gan, Center District, Israel.
Team · 2
Lior Alterman
Founder · Co-Founder
Boris Alterman
Founder · Co-Founder
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWeb
Target customers
Media & EntertainmentGaming Industry
Business model
B2C
Tags
game-developersgamesgame-developmentsportsentertainmentgamers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | justplay.lol/ |
|---|---|
| linkedin.com/company/20107294 | |
| facebook.com/JustPlayLOL-111239584344790 | |
| YouTube | youtube.com/channel/UCxn_Xl7cTXPeycXV8ks9m4A |
| instagram.com/justplay.lol |
Identifiers & details
| Legal name | JustPlay.LOL Ltd. |
|---|---|
| Former names | ALTERTECH |
| Founded | 2018 |
| Employees (exact) | 28 |
| Status reason | Acquired by Playtika on Mar, 2022 |
Acquisitions & public offerings
Acquired by Playtika Holding Corp. 2022-03 $42.0M
Radar intelligence
Open jobs — recruitee
| Total open | 2 |
|---|---|
| Remote | 0 |
| By department | Tech (1), Sales (1) |
| By location | Remote job (2) |
| Title | Location | Department |
|---|---|---|
| Engineering Lead | Remote job | Tech |
| Partnerships Associate | Remote job | Sales |
Web history (Wayback)
| Domain | justplay.lol |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515862811 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2018-06-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — people (1) |
| Registered address | החושלים 8 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-17 | עדכון בעלי תפקידים |