Last updated 2026-07-20
- Acquired Playgorithm, Dec 2019
- Acquired Cappsool, Mar 2017
Total raised
—
Stage
Mature
Founded
2009
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Natural Intelligence is an Israeli technology company specializing in intent marketing. It operates comparison websites such as Top10.com and BestMoney.com, which help consumers make informed purchasing decisions across various sectors like financial services, insurance, and business tools. The company leverages AI and machine learning, including generative AI, to optimize its platforms, enhance user experience, and drive customer acquisition for its brand partners. Natural Intelligence is known for its significant presence in search advertising and its organic growth since its founding.
Headcount over time
From 277 (2018-09) to 550 (2026-03) · +273 (+99%) · 71 points · source: Finder history + radar grounding
Q&A
- What is Natural Intelligence's primary business?
- Natural Intelligence specializes in intent marketing, operating comparison websites to acquire high-value customers for leading brands. Their goal is to help customers make informed decisions.
- Where is Natural Intelligence headquartered?
- Natural Intelligence is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does Natural Intelligence have?
- Natural Intelligence has 500+ employees.
- Who is the CEO of Natural Intelligence?
- Jonathan Edelshaim is the CEO of Natural Intelligence.
- When was Natural Intelligence founded?
- Natural Intelligence was founded in February 2009.
- What is Natural Intelligence's primary sector?
- Natural Intelligence's primary sector is Business Software.
- Which company did Natural Intelligence acquire in December 2019?
- In December 2019, Natural Intelligence acquired Playgorithm.
- Which company did Natural Intelligence acquire in March 2017?
- In March 2017, Natural Intelligence acquired Cappsool.
Team · 9
Nir Greenberg
Founder · Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising Platforms
Technologies
Platforms & InterfacesWebSoftwareSearch Engine
Target customers
Commerce & RetailDistribution ChannelsConsumer GoodsEnterprise & Professional Services
Business model
B2B2CB2B
Tags
marketingdecision-makingcontent-marketingtargetingdata-analyticsuser-experienceprice-comparisonweb-platformadvertisingcloud-basedbrandinguser-acquisition
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
Identifiers & details
| Founded | 2009-2 |
|---|---|
| Employees (exact) | 566 |
| Offices | Atlanta |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| Playgorithm | 2019-12 | |
| Cappsool | 2017-03 |
Radar intelligence
Patents
| EPO | 25 |
|---|
GitHub
| Top repos | openLineage-openMetadata-transporter, docker-compose-mocha, superseed, docker-runner, index_tree |
|---|
Web history (Wayback)
| Domain | naturalint.com |
|---|
Certificate / subdomain footprint
| Subdomains | 87 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 512664269 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 1998-07-29 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — people (1) |
| Registered address | תוצרת הארץ 6 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-08-10 | עדכון בעלי תפקידים |