Last updated 2026-07-26
- Acquired by Natural Intelligence, Dec 2019
- Raised convertible note led by Launch It Capital, Dec 2017
Total raised
—
Last: Undisclosed Round 2018-01
Stage
Acquired
Founded
2017
Headcount
1-10
HQ
Tel Aviv, Israel
Sector
Business Software
About
Playgorithm developed a SaaS content gamification platform that creates new monetization, eCommerce, distribution, content marketing, and data solutions for publishers and brands. The platform enables social engagement based on users' content consumption habits and provides various game units to boost dwell time and revenue, and enrich content.
Funding history · 1 round · — total
2017-12
Convertible Debt
Undisclosed
★ Launch It Capital
Headcount over time
From 7 (2019-01) to 2 (2021-02) · -5 (-71%) · 4 points · source: Finder history + radar grounding
Q&A
- What is Playgorithm's primary business?
- Playgorithm developed a SaaS content gamification platform designed for publishers and brands to create new monetization, eCommerce, distribution, content marketing, and data solutions.
- When was Playgorithm founded?
- Playgorithm was founded in March 2017.
- What is Playgorithm's current status?
- Playgorithm was acquired by Natural Intelligence in December 2019 and is currently inactive.
- How much funding did Playgorithm raise in total?
- Playgorithm raised a total of $375,000 USD.
- When was Playgorithm's last funding round?
- Playgorithm's last recorded funding round was a Seed round in January 2018, raising $125,000 USD.
- Which investors participated in Playgorithm's February 2018 Seed round?
- The Seed round in February 2018 included Intango Ventures.
- How many employees did Playgorithm have at its peak?
- According to startupim data, Playgorithm had 7 employees in January 2019.
- Who are the co-founders of Playgorithm?
- The co-founders of Playgorithm are Chen Malka, Yossi Doron, Adi Tiko Tal, and Idan Ptichi.
Team · 4
Chen Malka
Founder · Co-founder
Yossi Doron
Founder · Co-founder
Adi Tiko Tal
Founder · Co-founder
Idan Ptichi
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
customer-experiencecustomer-engagementcontent-marketingadtechsaasinteractivesocial-mediaadvertisersweb-platformpublishersgamificationmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/27092989 | |
| facebook.com/Playgorithm |
Identifiers & details
| Founded | 2017-3 |
|---|---|
| Status reason | Acquired (Inactive) by Natural Intelligence on Dec 2019 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Natural Intelligence 2019-12
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515674307 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-06-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | ארלוזורוב 23 הרצליה |