Cappsool

App-distribution and Discovery Solution

Business Software
Acquired by Natural Intelligence
Acquired Tel Aviv-Yafo, Israel Founded 2014
Last updated 2026-06-18
Total raised
Stage
Acquired
Founded
2014
Headcount
9
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Cappsool is an app-distribution and discovery platform that contextually matches apps with premium mobile content. Cappsool seeks to provide users with an intuitive, native, rewarding app-discovery experience by providing them with relevant apps in the content they are reading. The companys technology consists of a set of algorithms that match app offerings to users based on content analysis, geotargeting, mobile usage patterns, and other user parameters. Its system is based on algorithmic data-learning and processing, with new data feeding an ever-improving matching engine. Cappsool allows publishers to improve their mobile content monetization while maintaining a positive user experience, and enables users to discover relevant apps that they will be more likely to activate and use beyond the download.

Q&A

What is Cappsool's primary business?
Cappsool is an app-distribution and discovery platform that contextually matches apps with premium mobile content, aiming to provide users with relevant apps within the content they are reading.
When was Cappsool founded?
Cappsool was founded in August 2014.
What is the current status of Cappsool?
Cappsool was acquired by Natural Intelligence in March 2017 and is currently inactive.
Where is Cappsool headquartered?
Cappsool is headquartered in Tel Aviv-Yafo, Israel.
Who was a founder of Cappsool?
Gadi Royz was a founder of Cappsool, though he is no longer with the company.
What sector does Cappsool primarily operate in?
Cappsool primarily operates in the Business Software sector, with additional focus on Sales & Marketing Solutions and Advertising Platforms.
What types of customers does Cappsool target?
Cappsool targets Enterprise & Professional Services, Marketing & Sales, and Advertising customers.

Team · 1

Founder · Founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

advertisingtargetinguser-acquisitionmobile-advertisingmonetizationpublisherscontent-distributionapp-developmentgeo-targetinguser-experience
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Website//
LinkedInlinkedin.com/company/5295456
Facebookfacebook.com/cappsool

Identifiers & details

Founded2014-8
Employees (exact)9
Status reasonAcquired (Inactive) by Natural Intelligence on Mar 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by Natural Intelligence 2017-03