Cappsool

App-distribution and Discovery Solution

Business Software
Acquired (Inactive) by Natural Intelligence on Mar 2017 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2014
Total raised
Stage
Acquired
Founded
2014
Headcount
9
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Cappsool is an app-distribution and discovery platform that contextually matches apps with premium mobile content. Cappsool seeks to provide users with an intuitive, native, rewarding app-discovery experience by providing them with relevant apps in the content they are reading. The companys technology consists of a set of algorithms that match app offerings to users based on content analysis, geotargeting, mobile usage patterns, and other user parameters. Its system is based on algorithmic data-learning and processing, with new data feeding an ever-improving matching engine. Cappsool allows publishers to improve their mobile content monetization while maintaining a positive user experience, and enables users to discover relevant apps that they will be more likely to activate and use beyond the download.

Company Intelligence Q&A

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What is Cappsool's primary business activity?
Cappsool is an app-distribution and discovery platform that contextually matches apps with premium mobile content.
When was Cappsool founded?
Cappsool was founded in August 2014.
What is the current status of Cappsool?
Cappsool is currently inactive, having been acquired by Natural Intelligence in March 2017.
Where is Cappsool headquartered?
Cappsool is headquartered in Tel Aviv-Yafo, Israel.
How many employees did Cappsool have?
Cappsool had 9 employees.
Who is a founder of Cappsool?
Gadi Royz is a founder of Cappsool.
What technology does Cappsool utilize for app matching?
Cappsool's technology uses algorithms to match app offerings to users based on content analysis, geotargeting, mobile usage patterns, and other user parameters, with an algorithmic data-learning system.
What are the target customers for Cappsool's solutions?
Cappsool's target customers include Enterprise & Professional Services, Marketing & Sales, and Advertising.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

advertisingtargetinguser-acquisitionmobile-advertisingmonetizationpublisherscontent-distributionapp-developmentgeo-targetinguser-experience