Balance

A B2B e-commerce payments platform offering an online checkout experience built for businesses.

Fintech & Insurtech
Active
Series B Tel Aviv-Yafo, Israel Founded 2020
Last updated 2026-07-20
Total raised
$86.5M
Last: Undisclosed Round 2022-07
Stage
Series B
Founded
2020
Headcount
70
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech

About

Balance is an Israeli startup that has developed a B2B e-commerce payments platform. It provides an online checkout experience with omni-channel support, enabling businesses to process any payment method, offer flexible terms, and get paid instantly. The platform also offers full infrastructure support for marketplaces, including vendor payouts, zero-touch vendor onboarding, payout control, escrow capabilities, and get-a-quote flows. Balance aims to bring centuries-old industries online by facilitating B2B transactions in sectors like food, steel, chemicals, and apparel.

Funding history · 4 rounds · $86.5M total

2022-06
B Round $56.0M
★ UpWest★ Forerunner★ Jeff Wisener★ Avid Ventures★ Ribbit Capital★ Hubspot Ventures★ Gramercy Ventures★ Salesforce VenturesJibe VenturesLyra VenturesMarcelo CortesLightspeed Venture Partners
2021-07
A Round $25.0M
★ Ribbit CapitalUpWestStripesScifi VCY CombinatorAvid VenturesLightspeed Venture Partners
2021-01
Seed $5.5M
★ Stripes★ Affirm Inc★ Max Levchin★ Y Combinator★ Lightspeed Venture Partners
2019-12
Pre-Seed Undisclosed
★ Jibe Ventures

Headcount over time

From 15 (2021-02) to 144 (2026-03) · +129 (+860%) · 42 points · source: Finder history + radar grounding
1440 2021-02 2026-03

Q&A

What is Balance's primary business activity?
Balance is a B2B payment experience company that provides an online checkout platform for businesses, enabling them to process various payment methods, offer flexible terms, and receive instant payments.
When was Balance founded?
Balance was founded in January 2020.
What is the total amount of funding Balance has raised to date?
Balance has raised a total of $86.5 million USD.
When did Balance complete its most recent funding round and what was the amount?
Balance completed a funding round in July 2022, raising $56 million USD.
Which investors participated in Balance's July 2022 funding round?
Investors in Balance's July 2022 funding round included Jeff Wisener.
Which investor led Balance's August 2021 funding round?
Ribbit Capital led Balance's August 2021 funding round, which raised $25 million USD.
Where is Balance headquartered?
Balance is headquartered in Tel Aviv-Yafo, Israel.

Team · 2

Bar Geron
Founder · CEO & Co-Founder
Yoni Shuster
Founder · CTO & Co-Founder

Sectors & technology

Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechMoney Transfer & Management
Technologies
Data StorageCloudP2PCDNPlatforms & InterfacesMobile
Target customers
Media & EntertainmentEnterprise & Professional ServicesSMBs & SMEsService ProvidersCommerce & RetailConsumer GoodsFinancial ServicesFinancial ProductsVirtual CurrenciesFinancial InstitutionsConsumersDemographics & FamilyRecreational & LifestyleProfessionals & Gig EconomyFood Retail & ConsumptionTravel & Tourism
Business model
B2B

Highlights

Verified

Tags

web-platformfintechdata-integrationenterprise-solutionspayments
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