PSG

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Investor Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is PSG's primary investment focus?

PSG Equity is a growth equity firm that actively invests in middle-market software and technology-enabled services companies, targeting businesses with high growth potential.

When was PSG founded?

PSG was founded in 2014.

What is PSG's most recent lead investment, according to startupim data?

PSG's most recent lead investment was in NoTraffic, a $90 million Series C funding round in March 2026.

What notable investments has PSG made in the AI sector recently?

PSG led a $90 million Series C round for NoTraffic, an AI-powered mobility platform, in March 2026, and a $50 million Series B round for Guidde, an AI digital adoption platform, in February 2026.

Which sector has PSG invested in the most, based on the number of portfolio companies?

According to startupim data, PSG has invested in 6 Business Software companies, making it their most concentrated sector.

Has PSG had any exits from its portfolio companies?

Yes, PSG had an exit in January 2022 when its portfolio company MarketMan was acquired by Meal Ticket.

What is the typical investment range for PSG?

PSG's investment range is typically between $20 million and $100 million.

What is PSG's approach to working with portfolio companies?

PSG is known for its hands-on approach, working closely with management teams to execute growth strategies, pursue acquisitions, and enhance profitability.