Last updated 2026-07-26
- Raised $230M Series G led by Tiger Global, Mar 2021
- Raised $30M Series H led by Shopify, Aug 2021
- Raised $75M Series F led by Bessemer Venture Partners, Aug 2020
Total raised
$436.0M
Last: Undisclosed Round 2021-09
Stage
Series F
Founded
2011
Headcount
500+
HQ
Tel Aviv, Israel
Sector
Business Software
About
Yotpo is an eCommerce retention marketing platform for brands that sell online. The platform connects reviews, visual user-generated content (UGC), and loyalty programs to help growth and CRM teams increase conversion, repeat purchases, and customer lifetime value. Founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews, Yotpo helps eCommerce brands build trust and loyalty through authentic customer voices. What began as a reviews platform now powers two critical parts of the customer journey: Reviews that build credibility and Loyalty programs that drive repeat engagement. Yotpo has recently refocused on its core products: Reviews and Loyalty, and is adopting an AI-first approach to customer retention.
Funding history · 9 rounds · $436.0M total
2021-08
H Round
$30.0M
★ ShopifyShavit Capital Fund
2021-03
G Round
$230.0M
★ Tiger Global★ Bessemer Venture PartnersHanacoClaltechCoin VenturesVertex VenturesClaltech InvestmentVertex Ventures IsraelVintage Investment Partners
2020-08
F Round
$75.0M
★ Bessemer Venture PartnersHanacoAdam FisherVertex VenturesAccess IndustriesVertex Ventures Israel
2017-11
E Round
$51.0M
★ Claltech★ Access Industries (ClalTech)RhodiumVintageBessemer2B AngelsMarker LLCVertex FundDaniel RecanatiBlumberg CapitalVertex Ventures IsraelVintage Investment Partners
2016-06
D Round
$22.0M
★ Bessemer Venture PartnersMarkerother angelsBlumberg CapitalAccess IndustriesInnovation EndeavorsVintage Investment Partners
2015-06
C Round
$15.0M
★ Marker★ Access IndustriesRhodium2b-angelsother angelsBlumberg CapitalInnovation EndeavorsVintage Investment Partners
2014-01
B Round
$10.7M
★ Blumberg Capital2B.VCRhodium2B AngelsOliver JungZohar GilonGandyr GroupPLUS VenturesDaniel RecanatiGandyr InvestmentsMagna Capital Partners
2012-09
A Round
$1.5M
★ Rhodium2B.VC2B AngelsZohar GilonGandyr GroupPLUS VenturesDaniel RecanatiGandyr InvestmentsMagna Capital Partners
2011-03
Seed
$800K
★ 2B.VC★ 2B Angels★ PLUS Ventures
Headcount over time
From 303 (2018-08) to 746 (2026-07) · +443 (+146%) · 74 points · source: Finder history + radar grounding
Q&A
- What is Yotpo's primary business?
- Yotpo is an eCommerce retention marketing platform that helps brands strengthen their relationships with consumers by connecting reviews, visual user-generated content, and loyalty programs.
- When was Yotpo founded?
- Yotpo was founded in January 2011.
- Which investors participated in Yotpo's Series F funding round?
- In March 2021, Yotpo raised $230,000,000 in its Series F round, with Bessemer Venture Partners.
- How many employees does Yotpo currently have?
- Yotpo currently has 746 employees, falling within the 500+ employee bucket.
- What was a significant acquisition made by Yotpo?
- In January 2020, Yotpo acquired SMS marketing company SMSBump.
- What is Yotpo's current strategic focus?
- Yotpo has refocused on its core products, Reviews and Loyalty, and is adopting an AI-first approach to customer retention.
- Did Yotpo experience any layoffs recently?
- In August 2025, Yotpo announced layoffs affecting 34% of its global workforce as it streamlines operations with AI technologies and sells divisions.
- What was Yotpo's Series E funding amount and lead investors?
- In August 2020, Yotpo raised $75,000,000 in its Series E round, led by Bessemer Venture Partners.
Team · 2
Tomer Tagrin
Founder · Co-founder & CEO
Omri Cohen
Founder · Co-founder & COO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceGenerative AIPlatforms & InterfacesMobileWeb
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer Goods
Business model
B2B
Highlights
Verified
Tags
saasrecommendationsseocustomer-engagementreviewssocial-marketingsocial-mediacontent-marketingcustomer-retentionecommerceunicorn-2021smbenterprisesonline-retailerssocial-advertisingcustomer-experiencemarketingartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | yotpo.com |
|---|---|
| linkedin.com/company/1515446 | |
| X / Twitter | twitter.com/yotpo |
| facebook.com/yotpo | |
| YouTube | youtube.com/channel/UCwEZEzg1vmon84PLm78CFQQ |
| instagram.com/yotpo | |
| Wikipedia | he.wikipedia.org/wiki/Yotpo |
| Wikidata | wikidata.org/wiki/Q58207104 |
Identifiers & details
| Legal name | Yotpo Ltd. |
|---|---|
| Founded | 2011-1 |
| Employees (exact) | 746 |
| Offices | Austin; Sofia; New York; Darlinghurst; United Kingdom; Toronto |
| Wikidata QID | Q58207104 |
Radar intelligence
Open jobs — greenhouse
| Total open | 11 |
|---|---|
| Remote | 0 |
| By department | R&D (3), Product (1), Customer Success (1), Sales (2), Marketing (1), Delivery (1), Information & Security (2) |
| By location | Tel Aviv (3), Sofia (4), New York (2), Toronto (1), London (1) |
| Title | Location | Department |
|---|---|---|
| Software Engineer | Tel Aviv | R&D |
| Frontend Team Leader | Tel Aviv | R&D |
| Senior Product Manager | Tel Aviv | Product |
| Junior Software Engineer | Sofia | R&D |
| Customer Success Manager (Ocean) | New York | Customer Success |
| Sales Enablement Manager | Toronto | Sales |
| Growth Marketer (Ocean) | New York | Marketing |
| Enterprise Account Executive | London | Sales |
| Bilingual Implementation Manager (French/English) | Sofia | Delivery |
| DevSecOps Engineer | Sofia | Information & Security |
| Senior Cloud Security Engineer - Cloud Foundation | Sofia | Information & Security |
App Store
| App | Rating | Ratings |
|---|---|---|
| Ocean Shopping | 3.375 |
Web history (Wayback)
| Domain | yotpo.com |
|---|
Wikidata
| QID | Q58207104 |
|---|
Certificate / subdomain footprint
| Subdomains | 107 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514548767 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-01-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 6 — violation (1), charge (3), people (1), other (1) |
| Registered address | דרך בגין מנחם 13 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-09-21 | רישום שעבוד |
| 2026-03-19 | סילוק שעבוד |
| 2026-03-17 | סילוק שעבוד |
| 2026-01-11 | עדכון בעלי תפקידים |
| 2025-11-06 | עדכון כתובת ו/או מען דיגיטלי |