Last updated 2026-07-26
- Raised $230M Series F led by Tiger Global, Mar 2021
- Raised $30M Series G led by Shopify, Sep 2021
- Raised $75M Series E led by Bessemer Venture Partners, Aug 2020
Total raised
$436.0M
Last: Undisclosed Round 2021-09
Stage
Series F
Founded
2011
Headcount
746
HQ
Tel Aviv, Israel
Sector
Business Software
About
Yotpo is an eCommerce retention marketing platform for brands that sell online. The platform connects reviews, visual user-generated content (UGC), and loyalty programs to help growth and CRM teams increase conversion, repeat purchases, and customer lifetime value. Founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews, Yotpo helps eCommerce brands build trust and loyalty through authentic customer voices. What began as a reviews platform now powers two critical parts of the customer journey: Reviews that build credibility and Loyalty programs that drive repeat engagement. Yotpo has recently refocused on its core products: Reviews and Loyalty, and is adopting an AI-first approach to customer retention.
Funding history · 9 rounds · $436.0M total
9 events/rounds · $436.0M Total Funding: $436.0M in Private Equity
Sep 2021
★ Shopify
Mar 2021
★ Tiger Global★ Bessemer Venture PartnersHanacoCoin VenturesVertex VenturesClaltech InvestmentVertex Ventures IsraelVintage Investment Partners
Aug 2020
Nov 2017
★ ClalTech★ Access Industries (ClalTech)RhodiumVintageBessemer2B AngelsMarker LLCVertex FundBlumberg CapitalVertex Ventures Israel
Jun 2016
Jun 2015
Jan 2014
Oct 2012
Apr 2011
Headcount over time
746 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Show all offices (6 more)
- Austin, United States
- Sofia, Bulgaria
- New York, United States
- Darlinghurst, Australia
- United Kingdom
- Toronto, Canada
Q&A
- What is Yotpo's primary business?
- Yotpo is an eCommerce retention marketing platform that helps brands strengthen their relationships with consumers by connecting reviews, visual user-generated content, and loyalty programs.
- When was Yotpo founded?
- Yotpo was founded in January 2011.
- Which investors participated in Yotpo's Series F funding round?
- In March 2021, Yotpo raised $230,000,000 in its Series F round, with Bessemer Venture Partners.
- How many employees does Yotpo currently have?
- Yotpo currently has 746 employees, falling within the 500+ employee bucket.
- What was a significant acquisition made by Yotpo?
- In January 2020, Yotpo acquired SMS marketing company SMSBump.
- What is Yotpo's current strategic focus?
- Yotpo has refocused on its core products, Reviews and Loyalty, and is adopting an AI-first approach to customer retention.
- Did Yotpo experience any layoffs recently?
- In August 2025, Yotpo announced layoffs affecting 34% of its global workforce as it streamlines operations with AI technologies and sells divisions.
- What was Yotpo's Series E funding amount and lead investors?
- In August 2020, Yotpo raised $75,000,000 in its Series E round, led by Bessemer Venture Partners.
Team · 32
Tomer Tagrin
Founder · Co-founder & CEO
Omri Cohen
Founder · Co-founder & COO
Ophir Reshef
Chief Financial Officer
Amichai Kidron
SVP R&D
Rona Zur Turetz
SVP People
Zvika Ganz
VP of IT and Information Systems
Eyal Sasson
VP of Information Security, CISO
Josh Enzer
SVP Strategy
Peter S. Borkovich
VP Sales, Americas
Rosa Hu
VP Product Marketing
John-David Klausner
VP, Partnerships & Strategic Alliances
Asaf Frige
Chief Operating Officer
Donna Gershowitz
SVP, General Counsel
Gil Fiarberger
SVP Client Services
Hila Irom
VP People
Jane Vorkunova
VP Of HR
Nick Everett
VP, Customer Success, North America
Raj Nijjer
Vice President Brand Marketing
Omer Cnaani
SVP of Marketing
Dov Kaufmann
VP Business Development
Moran Harpaz
Director of Marketing
Michael Dash
Head of Enterprise Sales
Casey Birtwell
SVP World Wide Sales
Jamie Kiggen
Chief Financial Officer
Will Schnabel
Senior Vice President Business Development
Matt Ryan
VP of Sales, North America
Omer Joseph
Vice President Operations & Strategic Initiatives
Shiri Ronen
VP of Customer Success, North America
Gadi Livne
VP, Business-Planning and Analytics
Taryn Rosada
Head of GTM Learning, Enablement and Operations
Amy Rose
Vice President of Legal
Tracy Strauss
Vice President Marketing
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceGenerative AIPlatforms & InterfacesMobileWeb
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer Goods
Business model
B2B
Highlights
Verified
Tags
saasrecommendationsseocustomer-engagementreviewssocial-marketingsocial-mediacontent-marketingcustomer-retentionecommerceunicorn-2021smbenterprisesonline-retailerssocial-advertisingcustomer-experiencemarketingartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | yotpo.com |
|---|---|
| linkedin.com/company/1515446 | |
| X / Twitter | twitter.com/yotpo |
| facebook.com/yotpo | |
| YouTube | youtube.com/channel/UCwEZEzg1vmon84PLm78CFQQ |
| instagram.com/yotpo | |
| Wikipedia | he.wikipedia.org/wiki/Yotpo |
| Wikidata | wikidata.org/wiki/Q58207104 |
Identifiers & details
| Legal name | Yotpo Ltd. |
|---|---|
| Founded | 2011-1 |
| Employees (exact) | 746 |
| Offices | Austin; Sofia; New York; Darlinghurst; United Kingdom; Toronto |
| Wikidata QID | Q58207104 |
Radar intelligence
Open jobs — greenhouse
| Total open | 11 |
|---|---|
| Remote | 0 |
| By department | R&D (3), Product (1), Customer Success (1), Sales (2), Marketing (1), Delivery (1), Information & Security (2) |
| By location | Tel Aviv (3), Sofia (4), New York (2), Toronto (1), London (1) |
| Title | Location | Department |
|---|---|---|
| Software Engineer | Tel Aviv | R&D |
| Frontend Team Leader | Tel Aviv | R&D |
| Senior Product Manager | Tel Aviv | Product |
| Junior Software Engineer | Sofia | R&D |
| Customer Success Manager (Ocean) | New York | Customer Success |
| Sales Enablement Manager | Toronto | Sales |
| Growth Marketer (Ocean) | New York | Marketing |
| Enterprise Account Executive | London | Sales |
| Bilingual Implementation Manager (French/English) | Sofia | Delivery |
| DevSecOps Engineer | Sofia | Information & Security |
| Senior Cloud Security Engineer - Cloud Foundation | Sofia | Information & Security |
App Store
| App | Rating | Ratings |
|---|---|---|
| Ocean Shopping | 3.375 |
Web history (Wayback)
| Domain | yotpo.com |
|---|
Wikidata
| QID | Q58207104 |
|---|
Certificate / subdomain footprint
| Subdomains | 107 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514548767 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-01-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 6 — violation (1), charge (3), people (1), other (1) |
| Registered address | דרך בגין מנחם 13 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-09-21 | רישום שעבוד |
| 2026-03-19 | סילוק שעבוד |
| 2026-03-17 | סילוק שעבוד |
| 2026-01-11 | עדכון בעלי תפקידים |
| 2025-11-06 | עדכון כתובת ו/או מען דיגיטלי |