Last updated 2026-07-20
- Raised $300M Secondary led by Insight Partners, Oct 2021
- Raised $125M Secondary led by Insight Partners, Dec 2019
- Acquired Melsoft, Dec 2020
Total raised
$425.5M
Last: Undisclosed Round 2021-11
Stage
Pre-Seed
Founded
2011
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies
About
Moon Active is an Israeli mobile game developer and publisher, best known for its flagship title, Coin Master. Founded in 2011, the company specializes in creating engaging and addictive casual games for mobile platforms (iOS and Android) and Facebook. Moon Active focuses on innovation, player engagement, and regularly updates its games with new content and features, aiming to be the most successful mobile gaming company in the world.
Funding history · 6 rounds · $425.5M total
2021-10
Secondary
$300.0M
★ Insight PartnersAndalusian Private Capital
2019-12
Secondary
$125.0M
★ Insight Partners
2018-10
B Round
Undisclosed
★ Velo Partners★ Vintage Investment Partners
2016-07
A Round
$500K
★ FastForward Innovations
2016-06
Seed
Undisclosed
★ Singulariteam
2011-03
Pre-Seed
Undisclosed
★ Saar Wilf
Headcount over time
From 89 (2018-11) to 2,027 (2026-03) · +1,938 (+2178%) · 22 points · source: Finder history + radar grounding
Q&A
- What was Moon Active's valuation following its November 2021 funding round?
- Moon Active's valuation surged to $5 billion after securing $300 million in funding from Insight Partners in November 2021.
- What is the status of Moon Active's office lease in Givatayim as of June 2026?
- In June 2026, Moon Active will lease 22,000 square meters in Tidhar's Beyond Towers project in Givatayim. This 10-year deal is estimated to be worth $110 million.
- Did Moon Active have layoffs in January 2026?
- Yes, in January 2026, Moon Active implemented a second round of layoffs, affecting 110 employees worldwide, including 30 in Israel.
- What was the amount of funding raised by Moon Active in January 2020 and who was the lead investor?
- In January 2020, Moon Active raised $125 million in a funding round led by.
- Which company did Moon Active acquire in December 2020?
- Moon Active acquired Melsoft in December 2020.
- Which game did Moon Active acquire from Good Job Games in December 2022?
- In December 2022, Moon Active acquired the game Zen Match from Good Job Games.
- What is the estimated annual revenue of Moon Active's flagship game, Coin Master, since 2020?
- Moon Active's flagship game, Coin Master, has generated approximately $1.2 billion annually since 2020.
- What is the current employee count for Moon Active?
- Moon Active has 500+ employees.
Team · 1
Samuel Albin
Founder · Founder & CEO
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceMachine Learning
Target customers
Commerce & RetailConsumer GoodsToys & Games
Business model
B2C
Tags
unicorn-2020social-gamesmobile-gameschildrenentertainmentgamesgame-developmentdata-sciencemachine-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | moonactive.com |
|---|---|
| linkedin.com/company/3229376 | |
| facebook.com/moonactive | |
| YouTube | youtube.com/channel/UCKiMqAcswE2tGoMqxrT55sw |
| instagram.com/lifeatmoonactive | |
| Wikipedia | en.wikipedia.org/wiki/Moon_Active |
| Wikidata | wikidata.org/wiki/Q117359481 |
Identifiers & details
| Legal name | Moon Active Ltd. |
|---|---|
| Founded | 2011 |
| Employees (exact) | 1886 |
| Wikidata QID | Q117359481 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| Melsoft | 2020-12 |
Radar intelligence
App Store
| App | Rating | Ratings |
|---|---|---|
| Reality Bay: Merge & Discover | 4.94942 | |
| Coin Master - Board Adventure | 4.88594 | |
| Family Bay: Merge & Farm | 4.54362 | |
| Hole Stars: Puzzle Game | 4.83366 | |
| Yarn it! | 4.80541 | |
| Jelly Busters: Puzzle Game | 4.7617 |
Web history (Wayback)
| Domain | moonactive.com |
|---|
Wikidata
| QID | Q117359481 |
|---|
Certificate / subdomain footprint
| Subdomains | 34 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514604636 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-04-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 3 — shares_capital (2), other (1) |
| Registered address | אחד העם 9 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-18 | הקצאת מניות |
| 2025-07-15 | עדכון כתובת ו/או מען דיגיטלי |
| 2025-09-01 | העברת מניות |