Last updated 2026-08-21
- Raised $300M Secondary led by Insight Partners, Nov 2021
- Raised $125M Series A led by Insight Partners, Jan 2020
- Acquired Melsoft, Dec 2020
Total raised
$435.5M
Last: Undisclosed Round 2021-11
Stage
Pre-Seed
Founded
2011
Headcount
2,090
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment
About
Moon Active is an Israeli mobile game developer and publisher, best known for its flagship title, Coin Master. Founded in 2011, the company specializes in creating engaging and addictive casual games for mobile platforms (iOS and Android) and Facebook. Moon Active focuses on innovation, player engagement, and regularly updates its games with new content and features, aiming to be the most successful mobile gaming company in the world.
Funding history · 4 rounds · $435.5M total
4 events/rounds · $435.5M Total Funding: $435.5M in Private Equity
Nov 2021
Jan 2020
2020
Jul 2016
Seed
$500K
tracxn.com
Acquisitions · 1
Dec 2020
Melsoft
Undisclosed
Headcount over time
2,090 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What was Moon Active's valuation following its November 2021 funding round?
- Moon Active's valuation surged to $5 billion after securing $300 million in funding from Insight Partners in November 2021.
- What is the status of Moon Active's office lease in Givatayim as of June 2026?
- In June 2026, Moon Active will lease 22,000 square meters in Tidhar's Beyond Towers project in Givatayim. This 10-year deal is estimated to be worth $110 million.
- Did Moon Active have layoffs in January 2026?
- Yes, in January 2026, Moon Active implemented a second round of layoffs, affecting 110 employees worldwide, including 30 in Israel.
- What was the amount of funding raised by Moon Active in January 2020 and who was the lead investor?
- In January 2020, Moon Active raised $125 million in a funding round led by.
- Which company did Moon Active acquire in December 2020?
- Moon Active acquired Melsoft in December 2020.
- Which game did Moon Active acquire from Good Job Games in December 2022?
- In December 2022, Moon Active acquired the game Zen Match from Good Job Games.
- What is the estimated annual revenue of Moon Active's flagship game, Coin Master, since 2020?
- Moon Active's flagship game, Coin Master, has generated approximately $1.2 billion annually since 2020.
- What is the current employee count for Moon Active?
- Moon Active has 500+ employees.
Team · 10
Samuel Albin
Founder · Founder & CEO
Eran Koren
CTO
Ariel Belinco
Chief Creative Officer
Hadas Gazit
CFO
Rony Teitelbaum
CMO
Sivan Cohen Brightstein
Chief People Officer
Gilad Seror
Chief Information Security Officer (CISO)
O. M.
Vice President HR
O. G.
Vp R&d
A. G.
Vp Of Products
Sectors & technology
Primary sector
Media & Entertainment
Technologies
Target customers
Business model
B2C
Tags
unicorn-2020social-gamesmobile-gameschildrenentertainmentgamesgame-developmentdata-sciencemachine-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | moonactive.com |
|---|---|
| linkedin.com/company/3229376 | |
| facebook.com/moonactive | |
| YouTube | youtube.com/channel/UCKiMqAcswE2tGoMqxrT55sw |
| instagram.com/lifeatmoonactive | |
| Wikipedia | en.wikipedia.org/wiki/Moon_Active |
| Wikidata | wikidata.org/wiki/Q117359481 |
Identifiers & details
| Legal name | Moon Active Ltd. |
|---|---|
| Founded | 2011 |
| Employees (exact) | 2090 |
| Wikidata QID | Q117359481 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| Melsoft | 2020-12 |
Radar intelligence
Open jobs — ashby
| Total open | 33 |
|---|---|
| Remote | 13 |
| Title | Location | Department |
|---|---|---|
| Unity Developer | ||
| Technical Level Designer | ||
| Product UX Team Lead | ||
| Product UX Designer | ||
| Game Engineer | ||
| Level Designer | ||
| CX Automations Engineer | ||
| Product Economy Manager | ||
| Marketing Data Analyst | ||
| Product Manager | ||
| Technical Operations Manager | ||
| Game Designer - Playable Ads |
App Store
| App | Rating | Ratings |
|---|---|---|
| Hole Stars: Puzzle Game | 4.84682 | |
| Coin Master - Board Adventure | 4.88655 | |
| Reality Bay: Merge & Discover | 4.94749 | |
| Family Bay: Merge & Farm | 4.58009 | |
| Splash Kingdom: Tower Blast | 2.8 | |
| Jelly Busters: Puzzle Game | 4.74695 |
Web history (Wayback)
| Domain | moonactive.com |
|---|
Wikidata
| QID | Q117359481 |
|---|
Certificate / subdomain footprint
| Subdomains | 34 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514604636 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-04-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 3 — shares_capital (3) |
| Registered address | אחד העם 9 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-07-26 | עדכון פרטי גורמים-עדכון מספר זיהוי שגוי לבעל מניות |
| 2025-12-18 | הקצאת מניות |
| 2025-09-01 | העברת מניות |