About
Innovid offers a video advertising platform designed to help advertisers engage consumers across all screens and channels with more effective video creation, improved campaign performance, and video integration throughout the customer journey. The company offers a holistic, cross-device, data-driven solution to meet the demands of audience fragmentation and personalize the customer journey. Innovid's patented technology and measurement capabilities can help marketers succeed in an ever-changing digital television landscape and engage viewers at scale via immersive, interactive storytelling. Innovid powers cross-channel video-advertising efforts for some of the largest brands in more than 28 countries, including Bank of America, Best Buy, Citi, Comcast, Kraft, LOral, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Innovid is backed by Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Its numerous awards include IAB Mixx's Rising Stars, Digiday Video Awards, Inc. Magazine's Top 50 Best Places to Work, AdAge's Best Places to Work, and Crain's Best Places to Work.
Funding history · 8 rounds · $333.6M total
Company Intelligence Q&A
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- When was Innovid acquired and by whom?
- Innovid was acquired by Mediaocean in November 2024 for $500 million.
- What was Innovid's valuation when it began trading on the NYSE?
- Innovid began trading on the NYSE in December 2021 with a valuation of $1.3 billion, following a SPAC merger agreement in June 2021.
- What was a significant acquisition made by Innovid in 2022?
- In February 2022, Innovid acquired TVSquared, a converged TV measurement provider, for $160 million.
- What was Innovid's last reported funding round and from which investor?
- Innovid received an undisclosed funding round of $30 million in January 2019 from Goldman Sachs Bank USA.
- What was a key partnership announced by Innovid in August 2024?
- In August 2024, Nielsen and Innovid collaborated to provide a seamless workflow and holistic view of the cross-media ads universe.
- What new solution did Innovid launch in July 2024?
- In July 2024, Innovid launched its first holistic frequency management solution to optimize campaigns across CTV and digital advertising.
- What award did Innovid win in October 2024?
- In October 2024, Innovid won the AdExchanger Award for Most Innovative TV Advertising Technology.
- What operational change did Innovid implement in January 2023?
- In January 2023, Innovid laid off 10% of its workforce.
- What initiative did Innovid launch in April 2024?
- In April 2024, Innovid launched the Harmony Initiative to keep TV open for everyone and controlled by no one.