Last updated 2026-07-20
- Raised $32M Series E led by Intel Capital, Mar 2021
- Raised $13M Series D led by Aleph Venture Capital, Nov 2019
- Raised $13M Series C led by Aleph, Mar 2018
Total raised
$73.0M
Last: D Round 2026-06
Stage
Series D
Founded
2013
Headcount
100
HQ
New York, United States
Sector
Operations Solutions
About
Centrical (formerly GamEffective) is a New York-based company specializing in frontline employee engagement and performance experience services. The company's platform integrates gamification, personalized microlearning, performance analytics, and AI-driven insights to optimize employee engagement, productivity, skill development, and performance. Centrical serves multinational corporations and mid-sized enterprises in technology, financial services, healthcare, travel and hospitality, and retail. It has offices in New York, Israel, and the United Kingdom.
Funding history · 7 rounds · $73.0M total
2021-03
E Round
$32.0M
★ Intel CapitalJVP2B.VCAleph2B AngelsCE VenturesC4 VenturesCiti VenturesLa Maison PartnersLa Maison Compagnie d'Investissment
2019-11
D Round
$13.0M
★ Aleph Venture CapitalJVP2B.VCAleph2B AngelsLa Maison PartnersJerusalem Venture Partners (JVP)La Maison Compagnie d'InvestissmentLa Maison Compagnie d'Investissement
2018-03
C Round
$13.0M
★ AlephJVP2B.VCYaniv TalLa MaisonRami LipmanCE VenturesYuval ChomskiEshbol Ventures
2016-05
B Round
$7.0M
★ JVP★ 2B.VC★ Rami Lipman★ CE Ventures★ Verint Systems★ Shaked Ventures★ La Maison Partners
2014-12
A Round
$7.0M
★ JVP★ Jerusalem Venture Partners (JVP)2B.VCVerintLipman2B AngelsCE VenturesVerint SystemsShaked Ventures
2013-11
Seed
Undisclosed
2013-11
Seed Extension
$1.0M
Headcount over time
From 78 (2019-01) to 108 (2026-03) · +30 (+38%) · 58 points · source: Finder history + radar grounding
Q&A
- What is Centrical's primary business?
- Centrical, formerly known as GamEffective, provides an AI-powered performance intelligence platform that enhances frontline employee engagement and productivity for enterprises through gamification, personalized microlearning, real-time performance management, and adaptive coaching tools.
- When was Centrical founded and by whom?
- Centrical was founded in 2013 by Gal Rimon.
- What was Centrical's most recent funding round?
- In June 2026, Centrical completed a Series D funding round, raising $39 million from investors including Leeds Illuminate.
- What is the total amount of funding Centrical has raised to date?
- Centrical has raised a total of $100 million across all funding rounds.
- How many employees does Centrical have?
- Centrical has 51-200 employees.
- Where is Centrical headquartered?
- Centrical is headquartered in New York City, United States, with additional offices in Israel and the UK.
- Who are some of Centrical's lead investors in previous rounds?
- Previous lead investors in Centrical's funding rounds include Jerusalem Venture Partners (JVP) in Series A, Aleph in Series B, and Intel Capital in Series C.
- What is Centrical's current stage of funding?
- Centrical is currently in its Series D funding stage.
Team · 12
Gal Rimon
Founder · Founder & CEO
Sectors & technology
Primary sector
Operations Solutions
Technologies
Target customers
Business model
B2BSaaS
Tags
performance-intelligenceaiemployee-engagementgamificationmicrolearningperformance-managementcoachingfrontline-teamsbusiness-softwarehr-techworkforce-managemententerprise-softwareai-era-workforceoperations-solutionsperformance-intelligence-os
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | centrical.com/ |
|---|---|
| linkedin.com/company/centrical/ | |
| X / Twitter | twitter.com/Centrical |
Identifiers & details
| Founded | 2013 |
|---|---|
| Employees (exact) | 100 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Publications (Crossref)
| Works | 1 |
|---|
Web history (Wayback)
| Domain | centrical.com |
|---|
Certificate / subdomain footprint
| Subdomains | 23 |
|---|