Last updated 2026-09-04
- Raised $39M Series D led by Leeds Illuminate, Jun 2026
- Raised $32M C Round Extension led by Intel Capital, Mar 2021
- Raised $13M Series C led by Aleph Venture Capital, Nov 2019
Total raised
$104.0M
Last: D Round 2026-06
Stage
Series D
Founded
2013
Headcount
100
HQ
New York, United States
Sector
Human Resources
About
Centrical (formerly GamEffective) is a New York-based company specializing in frontline employee engagement and performance experience services. The company's platform integrates gamification, personalized microlearning, performance analytics, and AI-driven insights to optimize employee engagement, productivity, skill development, and performance. Centrical serves multinational corporations and mid-sized enterprises in technology, financial services, healthcare, travel and hospitality, and retail. It has offices in New York, Israel, and the United Kingdom.
Funding history · 5 rounds · $104.0M total
5 events/rounds · $104.0M Total Funding: $104.0M in Private Equity
Jun 2026
Mar 2021
★ Intel CapitalJVPAleph2B AngelsC4 VenturesCE VenturesCiti VenturesLa Maison Compagnie d'Investissment
Nov 2019
★ Aleph Venture CapitalJVP2B AngelsJerusalem Venture Partners (JVP)La Maison Compagnie d'InvestissmentLa Maison Compagnie d'Investissement
2015
A Round
$7.0M
wikipedia.org
Headcount over time
100 employees (2026-09) · 1 point
Offices
New York, United States · HQ / main office
Q&A
- What is Centrical's primary business?
- Centrical, formerly known as GamEffective, provides an AI-powered performance intelligence platform that enhances frontline employee engagement and productivity for enterprises through gamification, personalized microlearning, real-time performance management, and adaptive coaching tools.
- When was Centrical founded and by whom?
- Centrical was founded in 2013 by Gal Rimon.
- What was Centrical's most recent funding round?
- In June 2026, Centrical completed a Series D funding round, raising $39 million from investors including Leeds Illuminate.
- What is the total amount of funding Centrical has raised to date?
- Centrical has raised a total of $100 million across all funding rounds.
- How many employees does Centrical have?
- Centrical has 51-200 employees.
- Where is Centrical headquartered?
- Centrical is headquartered in New York City, United States, with additional offices in Israel and the UK.
- Who are some of Centrical's lead investors in previous rounds?
- Previous lead investors in Centrical's funding rounds include Jerusalem Venture Partners (JVP) in Series A, Aleph in Series B, and Intel Capital in Series C.
- What is Centrical's current stage of funding?
- Centrical is currently in its Series D funding stage.
Team · 11
Gal Rimon
Founder · Founder & CEO
Doron Neumann
Chief Technology Officer
Ronen Botzer
Chief Financial Officer
Daphne Saragosti
Chief Customer Officer
Brad Tompkins
Chief Revenue Officer
Natalie Roth
VP, Corporate Marketing
Ella Davidson
VP, Global HR
Ariel Herman
VP, Research and Development
Madeleine Freind
VP, Customer Success
Linat Polak Mart
VP, Product Management
Michael Ciancio
CMO
Sectors & technology
Primary sector
Human Resources
Technologies
Target customers
Business model
B2BSubscription-based
Tags
performance-intelligenceaiemployee-engagementgamificationmicrolearningperformance-managementcoachingfrontline-teamsbusiness-softwarehr-techworkforce-managemententerprise-softwareai-era-workforceoperations-solutionsperformance-intelligence-os
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | centrical.com/ |
|---|---|
| linkedin.com/company/centrical/ | |
| X / Twitter | twitter.com/Centrical |
| Wikipedia | en.wikipedia.org/wiki/Centrical |
| Wikidata | wikidata.org/wiki/Q130854211 |
Identifiers & details
| Legal name | Centrical Software Ltd. |
|---|---|
| Founded | 2013 |
| Employees (exact) | 100 |
| Wikidata QID | Q130854211 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Publications (Crossref)
| Works | 1 |
|---|
Web history (Wayback)
| Domain | centrical.com |
|---|
Wikidata
| QID | Q130854211 |
|---|
Certificate / subdomain footprint
| Subdomains | 23 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514250612 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-03-08 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | יהודה הנשיא 19 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-05 | דו~ח שנתי |