Centrical

Centrical is an AI-powered performance intelligence platform that transforms frontline employee engagement and productivity for enterprises.

Operations Solutions
Active
Series D New York, United States Founded 2013
Last updated 2026-06-18
Total raised
$100.0M
Last: Series D 2026-06
Stage
Series D
Founded
2013
Headcount
100
HQ
New York, United States
Sector
Operations Solutions

About

Centrical, formerly known as GamEffective, is a veteran Israeli startup founded in 2013 by Gal Rimon. Headquartered in New York City with offices in Israel and the UK, Centrical specializes in frontline employee engagement and performance experience services. Its AI-powered platform leverages gamification, personalized microlearning, real-time performance management, and adaptive coaching tools to empower employees, enhance productivity, and drive business outcomes for large enterprises across various sectors including financial services, telecommunications, and hospitality. Centrical's solutions help organizations manage, engage, train, and evaluate the performance of both human and AI agents, fostering a culture of continuous learning and excellence. The company recently completed a $39 million Series D funding round, bringing its total raised to approximately $100 million.

Funding history · 5 rounds · $100.0M total

2026-06
Series D $39.0M
★ Leeds Illuminate★ Kingfisher InvestmentJVP
2021-03
Series C $32.0M
★ Intel CapitalCiti VenturesJVPCE VenturesC4 Ventures2B.VCLa Maison PartnersAleph
Date unknown
Series B $13.0M
★ AlephJVP2B.VCRami LipmanCE VenturesLa Maison PartnersEshbol VenturesYaniv TalYuval Chomski
2016-06
Series A $7.0M
★ JVP2B.VCVerint SystemsRami LipmanShaked VenturesCE VenturesLa Maison Partners
2013-12
Seed $9.0M

Q&A

What is Centrical's primary focus?
Centrical is an AI-powered performance intelligence platform that transforms frontline employee engagement and productivity for enterprises, leveraging gamification, personalized microlearning, real-time performance management, and adaptive coaching tools.
When was Centrical founded and by whom?
Centrical, formerly known as GamEffective, was founded in 2013 by Gal Rimon.
What was Centrical's most recent funding round?
Centrical completed a Series D funding round in June 2026, raising $39 million. The round was led by Leeds Illuminate and Kingfisher Investment.
What is Centrical's total funding raised to date?
Centrical has raised a total of approximately $100 million across multiple funding rounds.
How many employees does Centrical have?
Centrical has 51–200 employees.
Where is Centrical headquartered?
Centrical is headquartered in New York City, United States, with additional offices in Israel and the UK.
Which investors participated in Centrical's Series C round?
Centrical's Series C round in March 2021 was led by Intel Capital and also included.
Who is the CEO of Centrical?
Gal Rimon is the Founder and CEO of Centrical.

Team · 12

Founder · Founder and CEO
LinkedIn ↗
Chief Customer Officer
LinkedIn ↗
Brad Tompkins
Chief Revenue Officer
LinkedIn ↗
Michael Ciancio
CMO
LinkedIn ↗
VP Research and Development
LinkedIn ↗
Madeleine Freind
VP, Customer Success
LinkedIn ↗
Linat Mart
Chief Product Officer
LinkedIn ↗
Natalie Roth
VP, Corporate Marketing
LinkedIn ↗
Erel Margalit
Chairman
LinkedIn ↗

Sectors & technology

Primary sector
Operations Solutions
Technologies
Target customers
Business model
B2BSaaS

Tags

performance-intelligenceaiemployee-engagementgamificationmicrolearningperformance-managementcoachingfrontline-teamsbusiness-softwarehr-techworkforce-managemententerprise-softwareai-era-workforceoperations-solutionsperformance-intelligence-os
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