Total raised
$293.1M
Last: Series D 2020-11
Stage
Mature
Founded
2011
Headcount
1,600
HQ
Haifa
Sector
Business Software
About
AppsFlyer is a platform that processes billions of mobile actions every day in order to deliver data to help app marketers and developers maximize the return on their marketing investments. The platform offers people-based attribution, marketing analytics, deep linking, enterprise-grade fraud solutions, and more. AppsFlyer is used by Facebook, Google, Twitter, Pinterest, Snap Inc, Tencent, HBO, Waze, Alibaba, and more than 12,000 other brands and partners.
Funding history · 6 rounds · $293.1M total
2020-11
Series D
Undisclosed
2020-01
Series D
$210.0M
2017-01
Series C
$56.0M
2015-01
Series B
$20.0M
2014-03
Series A
$7.1M
2012-09
Seed
Undisclosed
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesMobileWebSoftwareArtificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingEnterprisesCommerce & RetailDistribution ChannelseCommerce PlatformsConsumer Goods
Business model
B2B
Highlights
Verified
Tags
promotionsaasmarketingadvertisingaudience-targetingmobile-advertisinguser-engagementsdkmeasurementscampaign-optimizationmobile-applicationstrackingunicorn-2020mobile-marketingcustomer-retentionadvertisersgamesmusicecommercefinanceretailmusicianshealthcare-providersretailersfood-and-beverageentertainmentgamerstransportationfinancial-institutions