Last updated 2026-08-12
- Raised $1B Series E led by Meta, Jun 2026
- Raised $210M Series D led by General Atlantic, Jan 2020
- Acquired Oolo AI, Dec 2023
Total raised
$1.3B
Last: E Round 2026-06
Stage
Mature
Founded
2011
Headcount
1,314
HQ
San Francisco, United States
Sector
Business/Productivity Software
About
AppsFlyer provides a platform that processes billions of mobile actions daily, delivering data to help app marketers and developers maximize their return on marketing investments. Its core technology offers people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions. The company serves a wide range of markets, including major brands like Coca-Cola, Nike, eBay, and Visa. AppsFlyer is focusing on AI agents as its next target and is expanding beyond mobile attribution into omnichannel measurement and AI-powered marketing tools.
Funding history · 6 rounds · $1.3B total
6 events/rounds · $1.3B Total Funding: $1.3B in Private Equity
Jun 2026
★ Meta★ Unity★ Moloco★ GoogleQumraPitangoEight RoadsGoldman SachsGeneral AtlanticSalesforce VenturesMagma Venture PartnersDeutsche Telekom Capital Partners (DTCP)
Jan 2020
★ General Atlantic★ Salesforce VenturesIVPBondDTCPMagmaAccelPitangoTPY CapitalNowi KallenACME CapitalM.g. SieglerRace CapitalQumra CapitalSlow VenturesSpark CapitalGoldman SachsCraft VenturesHighbury GroupKleiner PerkinsGeneral CatalystDave MunichielloNext Play VenturesAndreessen HorowitzGoldman Sachs GrowthEight Roads VenturesSequoia Capital IsraelDragoneer Investment GroupGoldman Sachs Growth EquityDeutsche Telekom Capital Partners (DTCP)Goldman Sachs Private Capital Investing (PCI)
Jan 2017
★ Qumra Capital★ Pitango Growth★ Deutsche Telekom Capital Partners (DTCP)★ Goldman Sachs Private Capital Investing (PCI)PitangoEight RoadsArmat GroupGoldman SachsMagma Venture PartnersDeutsche Telekom Capital PartnersGoldman Sachs Private Capital Investing
Jan 2015
Mar 2014
Sep 2012
Acquisitions · 3
Headcount over time
1,314 employees (2026-09) · 1 point
Offices
San Francisco, United States · HQ / main office
Q&A
- What is AppsFlyer's most recent funding round?
- In June 2026, AppsFlyer completed an E Round, raising $1,000,000,000 at a valuation of $2,700,000,000.
- What is AppsFlyer's total funding to date?
- AppsFlyer has raised a total of $1,300,000,000 across multiple funding rounds.
- What was AppsFlyer's last reported valuation?
- AppsFlyer's last reported valuation was $2,700,000,000 during its E Round in June 2026.
- Has AppsFlyer made any acquisitions recently?
- Yes, AppsFlyer acquired Oolo AI in December 2023 and DevtoDev in November 2023.
- What is the current employee count for AppsFlyer?
- AppsFlyer has an employee count in the 500+ range.
- What is AppsFlyer's primary business sector?
- AppsFlyer's primary business sector is Business Software.
- Who are the co-founders of AppsFlyer?
- AppsFlyer was co-founded by Oren Kaniel, who serves as CEO, and Reshef Mann, who serves as CTO.
- What is AppsFlyer's core offering?
- AppsFlyer provides a platform for mobile attribution and marketing analytics, processing billions of mobile actions daily to help app marketers and developers maximize their return on marketing investments.
Team · 7
Oren Kaniel
Founder · CEO & Co-Founder
Reshef Mann
Founder · Co-Founder
Gal Ekstein
Chief Business Officer (CBO)
Nachum Falek
Chief Financial Officer (CFO)
Oren Levy
Chief Strategy Officer (CSO)
Barak Witkowski
Chief Product Officer (CPO)
Ziv Peled
Chief AI Officer (CAIO)
Sectors & technology
Primary sector
Business/Productivity Software
Technologies
Target customers
Business model
SaaS
Tags
mobile-marketingattributionmarketing-analyticsadtechsaasdata-analyticsfraud-protectiondeep-linkingmobile-advertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appsflyer.com |
|---|---|
| linkedin.com/company/appsflyer/ | |
| X / Twitter | twitter.com/AppsFlyer |
| facebook.com/AppsFlyer | |
| Wikipedia | en.wikipedia.org/wiki/AppsFlyer |
| Wikidata | wikidata.org/wiki/Q20050673 |
Identifiers & details
| Legal name | AppsFlyer Ltd. |
|---|---|
| Founded | 2011-4 |
| Employees (exact) | 1314 |
| Wikidata QID | Q20050673 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| Oolo AI | 2023-12 | |
| DevtoDev | 2023-11 | |
| Yodas | 2018-05 | — |
Radar intelligence
Open jobs — greenhouse
| Total open | 54 |
|---|---|
| Remote | 0 |
| By department | R&D (9), Product (10), Partner Development (6), Finance (5), Analytics (1), Marketing (3), Commercial PDM (4), Sales (9), Customer Success (4), Security (2), IT (1) |
| By location | Herzliya (18), Kyiv (5), Sao Paulo (2), Bangalore (3), Bangkok (4), Tokyo (3), Seoul (1), New York; San Francisco (1), San Francisco (5), New York (2), Beijing (3), Jakarta (1) |
| Title | Location | Department |
|---|---|---|
| DevOps Platform Engineer | Herzliya | R&D |
| Security SDK Engineer | Kyiv | R&D |
| Senior Product Manager - Attribution | Herzliya | Product |
| Senior Product Manager - Analytics | Herzliya | Product |
| Senior Support Engineer | Herzliya | Product |
| Partner Development Manager | Herzliya | Partner Development |
| Support Engineer | Sao Paulo | Product |
| Senior Support Engineer, India | Bangalore | Product |
| Senior Finance Business Partner | Herzliya | Finance |
| Senior FinOps Analyst | Herzliya | Analytics |
| Technical Content Specialist- Bangalore | Bangalore | Marketing |
| Commercial Partnerships Manager (Japanese OR Korean Speaker) | Bangkok | Commercial PDM |
Patents
| EPO | 1 |
|---|
GitHub
| Top repos | go-sundheit, donkey, ketu, pronto, terra-crust |
|---|
Web history (Wayback)
| Domain | appsflyer.com |
|---|
Wikidata
| QID | Q20050673 |
|---|
Certificate / subdomain footprint
| Subdomains | 200 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514708106 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-01-01 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 7 |
| Registry events | 11 — other (1), shares_capital (2), annual_report (1), charge (7) |
| Registered address | משכית 14 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-28 | משפטי כללי / תגובה לבית משפט- הערה לנסח |
| 2026-05-27 | הקצאת מניות |
| 2026-05-27 | דו~ח שנתי |
| 2026-07-22 | רישום שעבוד |
| 2026-07-21 | רישום שעבוד |
| 2026-07-21 | רישום שעבוד |
| 2026-07-21 | רישום שעבוד |
| 2026-08-11 | רישום שעבוד |
| 2026-08-11 | רישום שעבוד |
| 2026-08-09 | רישום שעבוד |
| 2026-06-03 | העברת מניות |