Last updated 2026-06-18
- Raised $1B funding round led by Unity, Jun 2026
- Raised $210M funding round led by General Atlantic, Jan 2020
- Acquired Oolo AI, Dec 2023
Total raised
$1.3B
Last: 2026-06
Stage
Mature
Founded
2011
Headcount
500+
HQ
San Francisco, United States
Sector
Business Software
About
AppsFlyer is a platform that processes billions of mobile actions every day in order to deliver data to help app marketers and developers maximize the return on their marketing investments. The platform offers people-based attribution, marketing analytics, deep linking, enterprise-grade fraud solutions, and more. AppsFlyer is used by Facebook, Google, Twitter, Pinterest, Snap Inc, Tencent, HBO, Waze, Alibaba, and more than 12,000 other brands and partners.
Funding history · 7 rounds · $1.3B total
2026-06
2020-11
Undisclosed
2020-01
2015-01
2012-09
Q&A
- What is AppsFlyer's primary business?
- AppsFlyer provides a platform for mobile attribution and marketing analytics, processing billions of mobile actions daily to help app marketers and developers maximize their marketing ROI. The platform includes people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions.
- What was AppsFlyer's most recent funding round?
- In June 2026, AppsFlyer completed a funding round of $1 billion with participation from Unity and Meta
- What is the current employee count for AppsFlyer?
- AppsFlyer has 1,500 employees, falling within the 500+ employee bucket.
- What was AppsFlyer's last reported valuation?
- In January 2020, AppsFlyer was valued at $1.6 billion during a Series D funding round.
- Has AppsFlyer made any recent acquisitions?
- Yes, AppsFlyer acquired Oolo AI in December 2023 and DevtoDev in November 2023.
- What is the status of AppsFlyer's IPO plans?
- In June 2024, AppsFlyer was reportedly renewing its plans for an IPO, aiming to raise $300 million, with Goldman Sachs.
- Has AppsFlyer experienced any layoffs recently?
- In February 2025, AppsFlyer laid off 100 employees, representing 7% of its workforce, as part of a strategic restructuring.
- What is AppsFlyer's Modern Marketing Cloud platform?
- AppsFlyer launched its Modern Marketing Cloud platform in November 2025, which includes AI-powered marketing tools and omnichannel measurement capabilities, expanding its offerings beyond mobile attribution.
Team · 2
Sectors & technology
Primary sector
Business Software
Technologies
Target customers
Business model
B2B
Tags
mobile-marketingattributionmarketing-analyticsadtechsaasdata-analyticsfraud-protectiondeep-linkingmobile-advertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | appsflyer.com |
|---|---|
| linkedin.com/company/appsflyer/ | |
| X / Twitter | twitter.com/AppsFlyer |
| facebook.com/AppsFlyer | |
| Wikipedia | en.wikipedia.org/wiki/AppsFlyer |
| Wikidata | wikidata.org/wiki/Q20050673 |
Identifiers & details
| Legal name | AppsFlyer Ltd. |
|---|---|
| Founded | 2011-4 |
| Employees (exact) | 1500 |
| Wikidata QID | Q20050673 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| Oolo AI | 2023-12 | |
| DevtoDev | 2023-11 | |
| Yodas | 2018-05 | — |
Radar intelligence
Open jobs — greenhouse
| Total open | 62 |
|---|---|
| Remote | 0 |
| By department | Sales (13), Product (10), Finance (2), Commercial PDM (2), Customer Success (2), People Operations (1), Partner Development (7), Marketing (6), R&D (14), Global Client Services (2), Customer Support (1), IT (1), Security (1) |
| By location | Limassol (1), Bangkok (4), Herzliya (25), Tokyo (2), London (3), Bangalore (3), Beijing (3), Buenos Aires (4), New York; San Francisco (1), New York (2), Shenzhen (1), Warsaw (2) |
| Title | Location | Department |
|---|---|---|
| Strategic Account Manager | Limassol | Sales |
| Support Engineer, GCR | Bangkok | Product |
| FP&A Business Partner | Herzliya | Finance |
| Lead, Account Manager | Tokyo | Sales |
| Agency Alliances Manager EMEA | London | Commercial PDM |
| Customer Success Manager | Bangalore | Customer Success |
| Office Manager, IND | Bangalore | People Operations |
| Senior Strategic Partnership Development Manager - Chinese Speaker | Bangkok | Partner Development |
| Senior Strategic Partnership Development Manager, APAC | Beijing | Partner Development |
| Partner Development Manager | Herzliya | Partner Development |
| Regional Marketing Manager | Buenos Aires | Marketing |
| Sales Development Representative- Mat leave replacement | London | Sales |
Patents
| EPO | 1 |
|---|
Publications (Crossref)
| Works | 2 |
|---|
GitHub
| Top repos | go-sundheit, donkey, ketu, pronto, terra-crust |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| AppsFlyer | 2.76471 | |
| My Device ID by AppsFlyer | 3.82927 | |
| Partner Integrations | 5 | |
| ButterFlyer | 5 | |
| OneLink Simulator | ||
| Quack the Planet |
Web history (Wayback)
| Domain | appsflyer.com |
|---|
Wikidata
| QID | Q20050673 |
|---|
Certificate / subdomain footprint
| Subdomains | 200 |
|---|