Shrug Capital

Shrug Capital is a San Francisco-based venture capital firm that invests in early-stage consumer and crypto startups.

Venture Capital Active San Francisco, United States Est. 2018
Last updated 2026-07-20
Portfolio
1
in our dataset
Rounds participated
1
Rounds led
0
Rounds' value
$7.0M
total disclosed, rounds participated
Stages

About

Shrug Capital is a venture capital firm founded in 2018 by Niv Dror and Moshe Lifschitz (also referred to as Moshe Goykhman in some sources). The firm focuses on early-stage investments, primarily targeting pre-seed, seed, and seed-plus stages. Shrug Capital is known for its hands-on approach, actively engaging with portfolio companies to drive growth and innovation. They invest across a diverse range of sectors, including consumer products, fintech, web3, deep tech, climate and energy, healthcare, and marketplaces. The firm has attracted prominent Silicon Valley investors and leverages an extensive network across tech, media, and entertainment to support its portfolio companies.

Portfolio · 1

Investment activity

Portfolio by sector

Fintech & Insurtech1
Cyber Security1

Q&A

What is Shrug Capital's most recent investment activity?
Shrug Capital made an investment in September 2022, according to startupim data.
What are some of Shrug Capital's portfolio companies?
Shrug Capital's portfolio includes Cyrus and Leeway.
Which sectors does Shrug Capital focus on for investments?
Shrug Capital has made investments in the Fintech & Insurtech and Cyber Security sectors.
What funding stages does Shrug Capital typically invest in?
Shrug Capital has invested in Seed stage rounds.
Has Shrug Capital had any exits from its portfolio?
Cyrus, a portfolio company of Shrug Capital, was acquired.
What was the funding stage and amount for Leeway?
Shrug Capital participated in Leeway's Seed round, which raised $7M.
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

Identifiers & details

Legal nameShrug Capital
Founded2018-4