Rich Products Ventures

Venture Capital Active United States
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Last updated 2026-06-18
Portfolio
1
in our dataset
Rounds participated
1
Rounds led
1
Rounds' value
—
total disclosed, rounds participated
Stages
—

About

Rich Products Ventures is the corporate venture arm of Rich Products Corporation, one of the 50 largest food and beverage companies and leading frozen food manufacturers in the United States. As a private, family-owned company that pioneered the non-dairy industry, we understand the long-term perspective that innovation in the food industry requires. We manage a $100m fund that invests in and supports companies that want to grow in B2B and direct-to-consumer food channels such as food service, in-store bakery, and e-commerce. Our investment focus areas are Nutrition & Health, Sustainable Production, Dynamic Supply Chain, and the Next Generation of Retail & Food Service.

Portfolio · 1

Phytolon
Production of Natural Food Colorants
Led ★ 1 round Latest: 2024-11

Investment activity

Portfolio by sector

Agriculture & Food Technologies1

Q&A

What is Rich Products Ventures' investment focus?
Rich Products Ventures is the corporate venture arm of Rich Products Corporation. They manage a $100M fund, investing in and supporting companies that aim to grow in B2B and direct-to-consumer food channels, including food service, in-store bakery, and e-commerce. Their focus areas are Nutrition & Health, Sustainable Production, Dynamic Supply Chain, and the Next Generation of Retail & Food Service.
Which sectors does Rich Products Ventures primarily invest in?
Rich Products Ventures has shown a concentration in the Agriculture & Food Technologies sector, with one investment in this area.
Can you name a notable portfolio company for Rich Products Ventures?
Rich Products Ventures has invested in Phytolon, a company founded in 2018 that focuses on the production of natural food colorants for the B2B market.
When did Rich Products Ventures make its most recent investment?
Rich Products Ventures made an investment in November 2024, which was in Phytolon.
What is the total amount raised by Phytolon, a Rich Products Ventures portfolio company?
Phytolon, a portfolio company of Rich Products Ventures, has raised $43.85M in funding.
What is the business model of Phytolon, a company in Rich Products Ventures' portfolio?
Phytolon operates with a B2B business model, focusing on the production of natural food colorants.
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