Real-Life Innovations

Real-Life Innovations (RLI) is a venture capital firm founded in 2016. They are passionate about technology and the process of bringing early-stage companies to life. RLI offers a unique business model that combines 'sweat equity' and a funding model, providing pre-seed and seed investments and working with founders on strategy, product, go-to-market, marketing plans, and early customer engagements. They primarily invest in Seed rounds in US-based startups, but their portfolio also spans Israel. Their investments cover a wide range of sectors including Enterprise Applications, Consumer, Life Sciences, Medical Devices, Security, TransportationTech, EnergyTech, IoT, Cloud Infrastructure, AI, SaaS, and FinTech. The team includes Uri Zilberman and Ofer Shapiro.