Direct Insurance

A pioneering Israeli insurance company offering direct-to-consumer insurance products and services through advanced digital technologies.

Venture Capital Active Petah Tikva, Israel Est. 1994
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Last updated 2026-07-20
Portfolio
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Rounds participated
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About

Direct Insurance (I.D.I. Insurance Company Ltd.) is the pioneer of the direct insurance concept in Israel, established in 1994. The company offers a wide range of insurance products, including motor, homeowners, small business, mortgage, life, health, foreign travel, personal accident, and savings, directly to customers without the mediation of insurance agents. I.D.I. utilizes advanced digital technologies and maintains direct contact with clients to provide competitive prices and a high-quality customer service experience. It is a public company controlled by the Schneidman Family and the public.

Portfolio

No portfolio companies in this dataset yet.

Investment activity

Portfolio by sector

Fintech & Insurtech1

Q&A

What is Direct Insurance's primary focus as an investor?
Direct Insurance, a brand of IDI Insurance Company, focuses on the Fintech & Insurtech sector, aligning with its core business as a direct-sales insurance company in Israel.
Can you name a notable portfolio company of Direct Insurance?
Direct Insurance has invested in SensePass, a company focused on seamless omnichannel payments.
What is Direct Insurance's typical investment stage?
Direct Insurance has participated in Seed stage investments, such as its investment in SensePass.
When did Direct Insurance make its most recent recorded investment?
Direct Insurance made an investment in October 2022, which was in SensePass.
What was the reported funding amount for SensePass, a company in Direct Insurance's portfolio?
SensePass, a portfolio company of Direct Insurance, raised $7M in its Seed round.
What is the typical investment range for Direct Insurance?
Direct Insurance's investment range is $3M - $3M.
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