Daniel Birnbaum

Daniel Birnbaum is widely recognized as the former CEO of SodaStream International, an Israeli company that manufactures home carbonation systems. He served as CEO from 2007 until 2019, during which time he was credited with revitalizing the company and leading it to significant global success. Under his leadership, SodaStream was acquired by PepsiCo for $3.2 billion in 2018. Birnbaum has been noted for his commitment to social values and for challenging the traditional beverage industry. He also faced an indictment in 2021 for alleged insider trading violations related to SodaStream's acquisition by PepsiCo.