Last updated 2026-07-20
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About
Kayma specializes in solving problems by shaping behavior through behavioral economics-based products and solutions that integrate user experience and technology. The company is headed by Professor Dan Ariely and works on national projects in Israel, including the National Behavioral Economics Initiative of the Ministry of Finance, and leads the interface and behavioral design of the “Citizen's Personal Zone” platform for government ministries. Dan Ariely is also a co-founder of several other companies including BEworks (acquired by Kyu), Timeful (acquired by Google), Irrational Labs, Genie, Shapa, Irrational Capital, and Epilog, and was Chief Behavioral Officer at Lemonade.
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Investment activity
Portfolio by sector
Business Software1
Q&A
- What is Dan Ariely's primary investment focus by sector?
- Dan Ariely has invested in the Business Software sector, with A.Team being a notable portfolio company in this area.
- Can you name a key company in Dan Ariely's portfolio?
- A key company in Dan Ariely's portfolio is A.Team, which operates as an on-demand team formation platform.
- What is the most recent investment activity for Dan Ariely?
- Dan Ariely's most recent recorded investment was in November 2020, participating in a Seed round for A.Team.
- What stage of funding does Dan Ariely typically participate in?
- Dan Ariely has participated in Seed stage funding rounds, as seen with the investment in A.Team.
- What is Dan Ariely's role as an investor?
- Dan Ariely is identified as an angel investor.
- What type of business model does Dan Ariely's portfolio company A.Team utilize?
- A.Team, a company in Dan Ariely's portfolio, operates with both B2B and B2C business models.
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Radar intelligence
Patents
| EPO | 9 |
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