Last updated 2026-06-18
- Acquired by Affle for $45M, May 2023
- Raised $13.1M funding round, Feb 2016
- Raised $3M funding round, Oct 2014
Total raised
$18.1M
Last: 2016-02
Stage
Acquired
Founded
2011
Headcount
66
HQ
Ra'anana, Israel
Sector
Business Software
About
YouAppi is a leading mobile in-app advertising and retargeting company. Through its DSP, YouAppi offers a 2.5x uplift by effectively connecting people to apps and ensuring the retention of engaged mobile users. The company's programmatic mobile app retargeting products prioritize your app's visibility, ensuring it remains top of mind for users. With a holistic marketing funnel approach, YouAppi activates and retains valuable users, re-engages dormant ones, and consistently grows app revenue. Their tailored solutions, combined with transparent reporting, go beyond mere downloads, emphasizing user engagement and loyalty. YouAppi is now part of Affle Digital, a global digital marketing solutions company.
Funding history · 4 rounds · $18.1M total
2016-02
2014-10
2013-06
$1.0M
2012-07
$1.0M
Q&A
- When was YouAppi acquired and by whom?
- YouAppi was acquired by Affle in May 2023 for $45 million.
- What is YouAppi's primary business?
- YouAppi is a mobile in-app advertising and retargeting company that provides a DSP to connect people to apps and ensure retention of engaged mobile users.
- What was YouAppi's total funding raised before its acquisition?
- YouAppi raised a total of $18.1 million across four funding rounds.
- Which investors participated in YouAppi's $13.1 million funding round in February 2016?
- The $13.1 million funding round in February 2016 included investments from Global Brain Corporation and Hawk Ventures.
- What was a significant development for YouAppi in October 2022?
- In October 2022, YouAppi was named one of AppsFlyer's top Mobile Remarketing Companies in their latest Performance Index, receiving high rankings in multiple categories.
- What was YouAppi's response to Apple's IDFA changes with iOS14?
- In March 2021, YouAppi unveiled its proprietary contextual targeting algorithm, which uses machine learning to find connections between contextual signals and enable targeted campaigns beyond the scope of Apple's IDFA changes.
- What was a key partnership for YouAppi in July 2021?
- In July 2021, YouAppi integrated with Vungle, a mobile performance marketing platform, for high-quality mobile video inventory, which led to significant growth for YouAppi.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsMedia & EntertainmentPublishing
Business model
B2B
Highlights
1 PatentsVerified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | youappi.com |
|---|---|
| linkedin.com/company/2461032 | |
| facebook.com/youAPPi | |
| YouTube | youtube.com/channel/UCeqmGMRkOCz3CQKSdoCldaA |
| instagram.com/youappi |
Identifiers & details
| Founded | 2011-9 |
|---|---|
| Employees (exact) | 66 |
| Offices | China; Chiyoda City; Berlin; New York; San Francisco; Indonesia |
| Status reason | Acquired by Affle on May, 2023 |
Acquisitions & public offerings
Acquired by Affle 2023-05 $45.0M
Radar intelligence
Open jobs — greenhouse
| Total open | 1 |
|---|---|
| Remote | 0 |
| By department | Sales (1) |
| By location | Berlin, Germany (1) |
| Title | Location | Department |
|---|---|---|
| Director of Sales - EMEA | Berlin, Germany | Sales |
Patents
| EPO | 2 |
|---|
GitHub
| Top repos | youappi-sdk-ios-demo, youappi-sdk-android-demo, git-cherry-picker, aerospark, cherry-playground |
|---|
Web history (Wayback)
| Domain | youappi.com |
|---|
Certificate / subdomain footprint
| Subdomains | 89 |
|---|