YouAppi

About

Funding history · 3 rounds · $17.1M total

Headcount over time

Offices

Q&A

What is YouAppi's current status?

YouAppi was acquired by Affle in May 2023 for $110 million.

Who is the current CEO of YouAppi?

Nisan Schitrit was appointed CEO of YouAppi in May 2026 to lead its next phase of AI-led growth and global expansion.

What was YouAppi's last funding round?

YouAppi's last recorded funding was a B Round in February 2016, raising $13.1 million.

How many employees does YouAppi currently have?

YouAppi currently has 51–200 employees.

What is YouAppi's primary business?

YouAppi is a mobile in-app advertising and retargeting company offering solutions for user acquisition, retention, and re-engagement, utilizing machine learning and proprietary predictive algorithms.

What was a significant product development for YouAppi in 2021?

In March 2021, YouAppi unveiled its proprietary contextual targeting algorithm to address challenges from Apple's IDFA changes with iOS14, allowing for targeted campaigns beyond device-ID targeting.

What was a key partnership for YouAppi in 2021?

In July 2021, YouAppi integrated with Vungle, a mobile performance marketing platform, to access high-quality global video inventory, which contributed to significant growth for YouAppi.

How did YouAppi address mobile ad fraud in 2017?

In September 2017, YouAppi launched a comprehensive Fraud Protection suite, including 3rd party tools, internal automatic tools, and a dedicated Fraud Analytics team, and partnered with Fraudlogix to detect and block mobile ad fraud.

Team · 79

Anuj Khanna Sohum

Group CEO

Nisan Schitrit

CEO

Angela Humphrey

General Manager NAM

Takuya Miura

General Manager Asia

Klaus Cui

General Manager China

Myong Ryu

General Manager, Korea

Yaniv Vachtel

General Manager, EMEA & Israel

Eyal Hilzenrat

Chief Product Officer

Meiry Vaknin

Chief of Partnerships and Innovations

Ran Zukerman

Senior Vice President of Product Performance

Guy Bashan

Senior Vice President of Engineering

Adva Mendoza Lavi

Executive Office Manager

Aka Zhumatassova

Regional Team Lead for Account Management

Alexander Shchigal

Senior Developer

Alexandra Paretskaya

Platform Partnership Lead

Angela Estonllo Besada

Senior Sales Manager

Angela Smilansky

Analyst Team Manager

Ashley Schmitt

Director of Marketing, Affle Inc

Constantin Shershenyuk

Head of Devops & CISO

Etay Tchechanovski

R&D Developer

Han Yiding

Account and Media Manager

Israel (Alex) Ben-Tal

Chief Architect & Head of Big Data

Ksenia Zelenskaya

Sr. Sales Manager

Limor Eretz Kdosha

Sr. Customer Success Manager

Madoka Imanishi

Account manager

Michal Schwartz

Director of Growth

Neta Moshe

Product Manager

Nir Bar-on

Senior Software Engineer

Omar Jarushi

Tech Lead Software Engineer

Orit Sharon

Global Marketing

Paloma Cánepa

Creative Analyst

Peter Koczak

Head of Data Analytics

Peter Shakirskii

Director Ad Operations

Priscilla Venanzi

Creative Lead

Rohan Gandhi

Lead UI UX Designer

Shani Shafir

Software Developer

Shir David

Customer Success Manager

Shir Dolev

Team Lead Customer Success IL

Shohei Inaba

Director of Strategic Partnerships, Japan

Steven Jower

Vice President Sales

Taiyun Yang

Team Lead Customer Success EMEA

Tal Cohen

Senior Programmatic Analyst

Timothée Doutriaux-Jouenne

Senior Customer Success Manager

Tomer Cohen

Senior Data Engineer

Tushar Priyadarshi

Senior Ad Operations Manager

Tzipi Messerli

Bookkeeper

Yarin Knafo

executives

Mrwan Gharzeddine

Sales Manager

Bryan Ollie

Director of Sales

Semi Hong

Senior Business Development Manager

Netta Ofer

Technical Operations Specialist

Saubhagya Gupta

Manager - Programmatic Media

Idan Fonea

VP Data Science

Joy (Xinyi ) Li

executives

Saksham Singhal

Senior Data Analyst

Abhinav Kumar

Software Development Engineer

Roni Avisar Katz

HRBP

Adriana Ullivarri

Associate Marketing Director

Xiaowen Jiang

executives

Mayra Babiy

Digital Designer

Nora Mei

Operation Manager

Manav Rathi

SDET II

Maria Lanza

Growth Operations Analyst

Jinying Wu

Customer Success Manager, EMEA

Jorge Montenegro

executives

Aldana Lagomarzino

Marketing Manager

Sol Rodriguez Caro

Content Writer

Pilar Bernardez

Senior Marketing Designer

Ayelen Carballo

Graphic Designer

Curtis Chan

executives

Amir Hugeyrat

Senior CSM

Brandon Hubbard

Sales Director

Bill Hood

executives

Tom Revach

Data Analyst

Pini Ashkenazi

Director of Business Operations

Wang Xiaoye

CTV Operations Account Manager

Vicky Mao

Director of Business Development - GCR & SEA

Ender Zumrutel

Head of Sales

Kazuhide Ishikawa

executives

Sectors & technology

Highlights