Last updated 2026-07-26
- Acquired by Affle for $110M, Apr 2023
- Raised $13.1M Series C led by Global Brain, Feb 2016
- Raised $3M Series B led by Glilot Capital Partners, Oct 2014
Total raised
$18.1M
Last: Undisclosed Round 2016-02
Stage
Acquired
Founded
2011
Headcount
54
HQ
Ra'anana, Israel
Sector
Business Software
About
YouAppi is a leading mobile in-app advertising and retargeting company that offers comprehensive solutions for user acquisition, retention, and re-engagement. The company's programmatic mobile app retargeting products prioritize app visibility, ensuring it remains top of mind for users. YouAppi utilizes machine learning and proprietary predictive algorithms to analyze mobile content consumption patterns and convert data into profitable users. They provide tailored solutions with flexible integrations, optimizations, and transparent reporting, focusing on user engagement and loyalty. YouAppi is now part of Affle Digital.
Funding history · 4 rounds · $18.1M total
2016-02
C Round
$13.1M
★ Global Brain★ Hawk Ventures2B AngelsEmery CapitalFlint CapitalAltaIR CapitalClick VenturesDigital FutureGlilot Capital Partners
2014-10
B Round
$3.0M
★ Glilot Capital Partners2B.VC2B Angels2B-AngelesFlint Capital
2013-05
A Round
$1.0M
★ Glilot Capital Partners
2012-07
Seed
$1.0M
★ Glilot Capital Partners
Headcount over time
From 152 (2018-08) to 70 (2026-03) · -82 (-54%) · 60 points · source: Finder history + radar grounding
Q&A
- What is YouAppi's current status?
- YouAppi was acquired by Affle in May 2023 for $110 million.
- Who is the current CEO of YouAppi?
- Nisan Schitrit was appointed CEO of YouAppi in May 2026 to lead its next phase of AI-led growth and global expansion.
- What was YouAppi's last funding round?
- YouAppi's last recorded funding was a B Round in February 2016, raising $13.1 million.
- How many employees does YouAppi currently have?
- YouAppi currently has 51–200 employees.
- What is YouAppi's primary business?
- YouAppi is a mobile in-app advertising and retargeting company offering solutions for user acquisition, retention, and re-engagement, utilizing machine learning and proprietary predictive algorithms.
- What was a significant product development for YouAppi in 2021?
- In March 2021, YouAppi unveiled its proprietary contextual targeting algorithm to address challenges from Apple's IDFA changes with iOS14, allowing for targeted campaigns beyond device-ID targeting.
- What was a key partnership for YouAppi in 2021?
- In July 2021, YouAppi integrated with Vungle, a mobile performance marketing platform, to access high-quality global video inventory, which contributed to significant growth for YouAppi.
- How did YouAppi address mobile ad fraud in 2017?
- In September 2017, YouAppi launched a comprehensive Fraud Protection suite, including 3rd party tools, internal automatic tools, and a dedicated Fraud Analytics team, and partnered with Fraudlogix to detect and block mobile ad fraud.
Team · 2
Moshe Vaknin
Founder · Co-Founder & CEO
Ofer Garnett
Founder · Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsMedia & EntertainmentPublishing
Business model
B2B
Highlights
1 PatentsVerified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | youappi.com |
|---|---|
| linkedin.com/company/2461032 | |
| facebook.com/youAPPi | |
| YouTube | youtube.com/channel/UCeqmGMRkOCz3CQKSdoCldaA |
| instagram.com/youappi |
Identifiers & details
| Legal name | YOUAPPI INC. |
|---|---|
| Founded | 2011 |
| Employees (exact) | 54 |
| Offices | China; Chiyoda City; Berlin; New York; San Francisco; Indonesia |
| Status reason | Acquired by Affle on May, 2023 |
Acquisitions & public offerings
Acquired by Affle 2023-04 $110.0M
Radar intelligence
Open jobs — greenhouse
| Total open | 1 |
|---|---|
| Remote | 0 |
| By department | Sales (1) |
| By location | Berlin, Germany (1) |
| Title | Location | Department |
|---|---|---|
| Director of Sales - EMEA | Berlin, Germany | Sales |
Patents
| EPO | 2 |
|---|
GitHub
| Top repos | youappi-sdk-ios-demo, youappi-sdk-android-demo, git-cherry-picker, aerospark, cherry-playground |
|---|
Web history (Wayback)
| Domain | youappi.com |
|---|
Certificate / subdomain footprint
| Subdomains | 89 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514724749 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-01-19 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 3 — violation (1), people (1), other (1) |
| Registered address | הרכבת 58 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-09-18 | עדכון בעלי תפקידים |
| 2025-09-18 | עדכון כתובת ו/או מען דיגיטלי |