YAPQ is a data-oriented technology start-up that provides personalized decision-making tools for the travel industry. YAPQ collects, analyzes, and structures massive location-based data from real people. The companys algorithm provides output rankings for every location in the world, and its plug-n-play products are designed to provide relevant, location-based information to increase engagement, decrease bounce, improve conversion rates, and boost sales. YAPQ has partnered with Amadeus, a GDS company and one of the largest processors of travel bookings in the world, to develop and implement YAPQs technology on a mass users platform.