- Acquired by HubSpot for $30M, Oct 2025
- Raised $30M Undisclosed Round led by HubSpot, Inc., Oct 2025
About
XFunnel is an Israel-based technology company specializing in generative engine optimization (GEO), a new category focused on improving brand visibility and performance across AI-powered search and discovery platforms such as ChatGPT, Gemini, and Perplexity. Following its acquisition by HubSpot, XFunnel operates as part of HubSpot's AI and data organization, leveraging its Israeli R&D expertise to enhance HubSpot's capabilities in AI-driven marketing analytics and brand optimization. The company continues to develop tools and insights that help businesses understand and influence how their brands are represented within emerging AI ecosystems, positioning Israel as a key innovation hub within HubSpot's global operations.
Funding history · 1 round · $30.0M total
Headcount over time
Offices
Q&A
- What is XFunnel Systems' primary business?
- XFunnel Systems helps businesses optimize their presence across AI search engines like ChatGPT, Perplexity, and Claude by analyzing AI-generated responses to improve brand visibility and conversion rates.
- When was XFunnel Systems founded?
- XFunnel Systems was founded in April 2025.
- Who acquired XFunnel Systems?
- XFunnel Systems was acquired by HubSpot in November 2025.
- Where is XFunnel Systems headquartered?
- XFunnel Systems is headquartered in Tel Aviv-Yafo, Israel.
- What is the employee count for XFunnel Systems?
- XFunnel Systems has 11-50 employees.
- Who are the co-founders of XFunnel Systems?
- The co-founders of XFunnel Systems are Beeri Amiel and Neri Bluman.
- What sector does XFunnel Systems operate in?
- XFunnel Systems operates primarily in the Business Software sector, with a focus on Sales & Marketing Solutions.
Team · 4
Sectors & technology
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | xfunnel.ai/ |
|---|---|
| linkedin.com/company/106137640 | |
| X / Twitter | XFunnelai |
Identifiers & details
| Founded | 2025 |
|---|---|
| Employees (exact) | 15 |
| Status reason | Acquired by HubSpot on Nov, 2025 |
Acquisitions & public offerings
Acquired by HubSpot 2025-10 $30.0M
Radar intelligence
Web history (Wayback)
| Domain | xfunnel.ai |
|---|
Certificate / subdomain footprint
| Subdomains | 7 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 517150934 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2025-04-21 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Active charges / liens | 0 |
| Registry events | 1 — charge (1) |
| Registered address | יהודה הימית 33 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-10 | סילוק שעבוד |