About
Woobi specializes in the development of custom, scalable, native advertising solutions for web, social, and mobile games. The company provides a wide variety of game-monetization products and services throughout 130 countries worldwide. Woobi's advertising solutions are based on dynamic mindset advertising (DMA) technology, which focuses primarily on identifying the optimal mindset within each user's gameplay in order to display the right ad content. Woobi's DMA technology offers user-focused in-game advertising solutions based on a combination of user profiling, machine-learning identification, and real-time per-user optimization. Woobi's expertise in serving relevant ad content at key engagement moments within gameplay provides developers with greater game-enhancing monetization possibilities and gives advertisers improved brand exposure.
Company Intelligence Q&A
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- What is Woobi's primary business focus?
- Woobi specializes in developing custom, scalable, native advertising solutions for web, social, and mobile games, offering game-monetization products and services across 130 countries.
- When was Woobi founded?
- Woobi was founded in January 2009.
- What is the operational status of Woobi?
- Woobi is currently inactive, having ceased operations in December 2019.
- What technology does Woobi use for its advertising solutions?
- Woobi's advertising solutions are based on Dynamic Mindset Advertising (DMA) technology, which uses user profiling, machine learning, and real-time optimization to display relevant ad content during gameplay.
- How many employees did Woobi have?
- Woobi had 16 employees.
- Did Woobi receive any industry recognition in 2017?
- Yes, in January 2017, Woobi won 'Best Video Distribution Platform' at the Digiday Awards. The company was also shortlisted for the European Digiday Video Awards in March 2017 and The Drum's Digital Trading Award in May 2017.
- Did Woobi announce any significant partnerships in 2016?
- In May 2016, Woobi announced it would provide monetization solutions to Ubisoft Studio.
- Where is Woobi's headquarters located?
- Woobi's headquarters is located at Ahad Ha'Am Street 9, Tel Aviv, Israel.
- What were Woobi's former names?
- Woobi was formerly known as TokenAds and Social Tokens.