Last updated 2026-07-23
- Acquired by Phoenix Financial Ltd (Oren Mizrach from Haphoenix group) for $40M, Oct 2025
- Raised $9M Undisclosed Round, Feb 2014
Total raised
$13.0M
Stage
Mature
Founded
2009
Headcount
51
HQ
Bnei Brak, Israel
Sector
Fintech & Insurtech
About
Wobi Ltd, a subsidiary of White Mountains Insurance Group Ltd, offers online insurance price comparisons, simplifying the insurance-buying process for consumers. It provides information on a wide range of leading insurance companies in Israel, allowing users to compare and purchase insurance products like auto, home, and travel insurance within minutes at competitive prices. Wobi is a digital insurance agency that presents insurance offers quickly and easily, aiming to provide the most cost-effective deals and a seamless experience beyond digital, with customer service available throughout the search, purchase, and insurance period.
Funding history · 1 round · $13.0M total
2014-02
Undisclosed Round
$9.0M
SEC Filing, White Mountains acquired 54% o…
White Mountains Insurance Group, Ltd.
Headcount over time
From 3 (2018-09) to 51 (2026-07) · +48 (+1600%) · 16 points · source: Finder history + radar grounding
Q&A
- What is Wobi's primary business?
- Wobi offers online insurance price comparisons, simplifying the insurance-buying process for consumers in Israel.
- When was Wobi founded?
- Wobi was founded in March 2010.
- What is Wobi's current employee count?
- Wobi has an employee count in the 51-200 range.
- Which sector does Wobi primarily operate in?
- Wobi's primary sector is Fintech & Insurtech.
- What is Wobi's relationship with White Mountains Insurance Group Ltd.?
- Wobi is a subsidiary of White Mountains Insurance Group Ltd.
- What business models does Wobi utilize?
- Wobi utilizes B2C and B2B2C business models.
- Where is Wobi's headquarters located?
- Wobi's headquarters is located in Bnei Brak, Israel.
Team · 1
Sharon Giler
Founder · Founder
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechInsurtech
Technologies
Platforms & InterfacesSearch EngineWeb
Target customers
Financial ServicesFinancial InstitutionsBrokerageFinancial ProductsInsuranceConsumersFinancial & Real EstatePolicy OwnerDemographics & Family
Business model
B2CB2B2C
Tags
auto-insurancemortgage-insuranceprice-comparisonfintechinsurtechhome-and-renters-insurancetravel-insurance
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | wobi.co.il |
|---|---|
| linkedin.com/company/2576426 | |
| facebook.com/wobi.co.il | |
| YouTube | youtube.com/user/Wobicoil |
Identifiers & details
| Legal name | Wobi Insurance Agency Ltd. |
|---|---|
| Founded | 2009 |
| Employees (exact) | 51 |
Acquisitions & public offerings
Acquired by Phoenix Financial Ltd (Oren Mizrach from Haphoenix group) 2025-10 $40.0M
Radar intelligence
Patents
| EPO | 19 |
|---|
Web history (Wayback)
| Domain | wobi.co.il |
|---|
Certificate / subdomain footprint
| Subdomains | 49 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514422187 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-03-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — charge (1), violation (1) |
| Registered address | ז'בוטינסקי 9 בני ברק |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-25 | סילוק שעבוד |
| 2026-06-24 | עדכון הפרה |