Last updated 2026-07-20
- Raised Pre-Seed round led by Fresh Fund, Dec 1969
Total raised
—
Last: Undisclosed Round
Stage
Pre-Seed
Founded
2017
Headcount
2
HQ
Jerusalem, Israel
Sector
Business Software
About
Wishingwell is a social impact platform that provides donors and volunteers with access to rewards such as freebies, discounts, and special deals at a variety of retailers. The Wishingwell platform offers nonprofits an effective tool to recognize and engage their donor/volunteer base while also enabling retailers to increase their in-store traffic and sales and to cultivate customer loyalty via their appeal to specific social causes. It offers features such as the issuance and tracking of reward points, social sharing tools, real-time analytics dashboards, integration with retail APIs and campaign-management workflows, enabling retail and online merchants to increase customer retention and monitor behavior.
Funding history · 1 round · — total
1969-12
Pre-Seed
Undisclosed
★ Fresh Fund
Headcount over time
From 4 (2022-01) to 2 (2025-10) · -2 (-50%) · 3 points · source: Finder history + radar grounding
Q&A
- What is Wishingwell's primary business?
- Wishingwell operates a social impact platform that connects donors and volunteers with rewards such as freebies, discounts, and special deals from various retailers. It helps nonprofits engage their base and enables retailers to increase traffic and sales.
- When was Wishingwell founded?
- Wishingwell was founded in May 2017.
- Where is Wishingwell headquartered?
- Wishingwell is headquartered in Jerusalem, Israel.
- What is Wishingwell's employee count?
- Wishingwell has 1-10 employees.
- Who are the co-founders of Wishingwell?
- The co-founders of Wishingwell are Orri J. Avraham, who serves as Co-founder & CEO, and Ron Margaliot, who is the Co-founder & Data Analyst.
- What is Wishingwell's current funding stage?
- Wishingwell is currently in the Pre-Seed funding stage.
- Which investor participated in Wishingwell's funding round?
- Fresh Fund participated in a funding round for Wishingwell.
- What is Wishingwell's primary sector classification?
- Wishingwell's primary sector is Business Software.
Team · 1
Ron Margaliot
Founder · Co-founder & Data Analyst
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesEnterprisesSMBs & SMEsCommerce & RetailDistribution ChannelsBrick & Mortar
Business model
B2B2C
Tags
smbweb-platformnonprofitretailerscollaborationengagemententerprisessocial-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | wishingwell.co.il/ |
|---|---|
| linkedin.com/company/18164558 | |
| facebook.com/WishingwellIL | |
| instagram.com/wishingwell.il |
Identifiers & details
| Former names | Pennywell |
|---|---|
| Founded | 2017-5 |
| Employees (exact) | 2 |
Radar intelligence
Web history (Wayback)
| Domain | wishingwell.co.il |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515654655 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-05-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 5 — annual_report (5) |
| Registered address | נוף הרים 120 הר אדר |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-22 | דו~ח שנתי-עדכון כתובת |
| 2026-01-22 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2026-01-22 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-01-22 | דו~ח שנתי-עדכון תחום עיסוק |
| 2026-01-22 | דו~ח שנתי-הוספת בעל תפקיד |