Wiser

An Israeli company in the retail pricing space acquired by Wiser Solutions.

Acquired by Wiser Solutions
Acquired Boston, Israel Founded 2012
Last updated 2026-07-21
Total raised
Stage
Acquired
Founded
2012
Headcount
500+
HQ
Boston, Israel
Sector

About

Wiser helps retailers and brands make data-driven decisions that power merchandising, pricing, branding, and promotional strategies. The Wiser platform collects and analyzes online and in-store data to provide insights that drive business value for its clients. Wiser offers solutions that integrate data science and human validation for every aspect of retail. In 2016, Wiser was acquired by Quad Analytix, which merged with Mobee in 2017. The three companies are now united as Wiser Solutions Inc.

Headcount over time

From 517 (2023-12) to 448 (2026-03) · -69 (-13%) · 15 points · source: Finder history + radar grounding
5250 2023-12 2026-03

Q&A

What is Wiser's primary business?
Wiser helps retailers and brands make data-driven decisions for merchandising, pricing, branding, and promotional strategies by collecting and analyzing online and in-store data.
When was Wiser founded?
Wiser was founded in January 2012.
What was Wiser's former name?
Wiser was formerly known as WisePricer.
What is Wiser's current status?
Wiser is currently active, but its status reason indicates it was acquired by Wiser Solutions in September 2016.
Where is Wiser's headquarters located?
Wiser's headquarters is located at 186 South St. Floor 5, Boston, MA 02111, USA.
What business models does Wiser primarily use?
Wiser primarily uses a B2B business model.
What happened to Wiser in 2016 and 2017?
In 2016, Wiser was acquired by Quad Analytix. Quad Analytix then merged with Mobee in 2017, and the three companies are now united as Wiser Solutions Inc.

Team · 3

Founder · Co-founder (No longer with the company)
Founder · Co-founder (No longer with the company)
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Business model
B2B

Tags

ecommercepricingsalessaassearch-enginebrandingmonitoringdata-analyticsretailersmarketingbusiness-managementinventory-managementbusiness-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewisermarket.com
LinkedInlinkedin.com/company/2561313
Facebookfacebook.com/wiserinc
YouTubeyoutube.com/user/Wisepricer

Identifiers & details

Legal nameWiser Market Ltd.
Former namesWisePricer
Founded2012-1
Employees (exact)521
OfficesTel Aviv-Yafo; San Mateo; Israel
Status reasonregistrar: מחוסלת מרצון

Acquisitions & public offerings

Acquired by Wiser Solutions 2016-09

Radar intelligence

Patents

EPO295

Publications (Crossref)

Works10

GitHub

Top reposLdapUserProviderBundle, wiser.github.io, saml-bundle, eWall, LdapBundle

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516067006
Statusמחוסלת מרצון — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2019-08-06
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Active charges / liens0
Registry events0
Registered addressהמשורר יעקב כהן 24 רמת גן