About
AI-powered Video Platform
Wise Air is a data-driven unified video platform that allows users to plan, execute, optimize, and measure ad campaigns across every screen. The company offers an AI-powered, real-time bid management system that drives marketing decisions across all digital channels. Its proprietary, predictive bid technology uses machine learning and predictive analysis on data collected over time to optimize ad campaigns for maximum yield.
Identity
| Name | Wise Air |
|---|---|
| Slug | wise-data-media |
| Former names | Wise Data Media |
| Type / kind | startup |
| Crunchbase ID | wise-data-media |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ6Tj-8KDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by WhiteSmoke on Feb 2017 - ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Raoul Wallenberg St 20, Tel Aviv-Yafo, Israel |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business models
B2B
Tags
campaign-optimizationtargetingmarketinguser-engagementgeo-targetingbehavior-analyticsaudience-targetingadvertisingvideo-advertisingpublisherscdnreal-time-biddingadvertisersartificial-intelligencemachine-learningpredictive-analytics
Funding
| Total raised | $1.0M |
|---|---|
| Current stage | Acquired |
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