Total raised
$1.0M
Last: Seed 2013-01
Stage
Acquired
Founded
2012
Headcount
11-50
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Wise Air is a data-driven unified video platform that allows users to plan, execute, optimize, and measure ad campaigns across every screen. The company offers an AI-powered, real-time bid management system that drives marketing decisions across all digital channels. Its proprietary, predictive bid technology uses machine learning and predictive analysis on data collected over time to optimize ad campaigns for maximum yield.
Funding history · 1 round · $1.0M total
2013-01
Seed
$1.0M
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is the current operational status of Wise Air?
- Wise Air is currently inactive, having been acquired by WhiteSmoke in February 2017, after which it ceased to operate.
- When was Wise Air founded?
- Wise Air was founded in May 2012.
- What was Wise Air's former name?
- Wise Air was formerly known as Wise Data Media.
- What was the total amount of funding raised by Wise Air?
- Wise Air raised a total of $1,000,000 USD. For a full financing history, please refer to startupim.
- When did Wise Air complete its last funding round?
- Wise Air completed its last funding round, a Seed round, in January 2013.
- When was Wise Air acquired and for what amount?
- Wise Air was acquired in February 2017 for $5,300,000 USD.
- What was a significant partnership announced by Wise Data Media in August 2016?
- In August 2016, Wise Data Media announced an exclusive partnership with Distrify to offer over 55,000 more premium video units.
- Who is listed as a founder of Wise Air?
- Tomer Sade is listed as a founder of Wise Air.
- What technology is central to Wise Air's platform?
- Wise Air's platform is centered on AI-powered, real-time bid management, utilizing machine learning and predictive analysis for ad campaign optimization.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Tags
campaign-optimizationtargetingmarketinguser-engagementgeo-targetingbehavior-analyticsaudience-targetingadvertisingvideo-advertisingpublisherscdnreal-time-biddingadvertisersartificial-intelligencemachine-learningpredictive-analytics