Last updated 2026-06-18
- Acquired by WhiteSmoke, Feb 2017
- Raised $1M funding round, Jan 2013
Total raised
$1.0M
Last: 2013-01
Stage
Acquired
Founded
2012
Headcount
11-50
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Wise Air is a data-driven unified video platform that allows users to plan, execute, optimize, and measure ad campaigns across every screen. The company offers an AI-powered, real-time bid management system that drives marketing decisions across all digital channels. Its proprietary, predictive bid technology uses machine learning and predictive analysis on data collected over time to optimize ad campaigns for maximum yield.
Funding history · 1 round · $1.0M total
2013-01
$1.0M
Q&A
- What is Wise Air's primary business?
- Wise Air is an AI-powered video platform that provides a data-driven unified system for planning, executing, optimizing, and measuring ad campaigns across various screens.
- When was Wise Air founded?
- Wise Air was founded in May 2012.
- What is the current status of Wise Air?
- Wise Air was acquired by WhiteSmoke in February 2017 and has since ceased to operate.
- How much funding has Wise Air raised in total?
- Wise Air has raised a total of $1,000,000.
- When did Wise Air receive its last funding round?
- Wise Air received its last funding round in January 2013, raising $1,000,000.
- What is Wise Air's employee count?
- Wise Air has an employee count in the 11-50 range.
- What technologies does Wise Air utilize?
- Wise Air utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Software.
- Who was a founder of Wise Air?
- Tomer Sade was a founder of Wise Air.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Tags
campaign-optimizationtargetingmarketinguser-engagementgeo-targetingbehavior-analyticsaudience-targetingadvertisingvideo-advertisingpublisherscdnreal-time-biddingadvertisersartificial-intelligencemachine-learningpredictive-analytics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
Identifiers & details
| Former names | Wise Data Media |
|---|---|
| Founded | 2012-5 |
| Status reason | Acquired (Inactive) by WhiteSmoke on Feb 2017 - ceased to operate |
Acquisitions & public offerings
Acquired by WhiteSmoke 2017-02
Radar intelligence
Patents
| EPO | 3 |
|---|