Wise Air

AI-powered Video Platform

Business Software
Acquired by WhiteSmoke
Acquired Tel Aviv-Yafo, Israel Founded 2012
Website ↗
Last updated 2026-07-20
Total raised
$1.0M
Last: Undisclosed Round 2013-01
Stage
Acquired
Founded
2012
Headcount
17
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Wise Air is a data-driven unified video platform that allows users to plan, execute, optimize, and measure ad campaigns across every screen. The company offers an AI-powered, real-time bid management system that drives marketing decisions across all digital channels. Its proprietary, predictive bid technology uses machine learning and predictive analysis on data collected over time to optimize ad campaigns for maximum yield. Wise Data Media is a developer of a data-driven marketing platform designed to streamline the process of buying video advertising. The company's platform uses a unique algorithm that builds user profiles and optimizes advertising, enabling advertisers to collect and analyze information from various systems in their field of activity.

Funding history · 1 round · $1.0M total

2012-12
Seed $1.0M

Headcount over time

From 16 (2017-02) to 17 (2026-07) · +1 (+6%) · 2 points · source: Finder history + radar grounding
170 2017-02 2026-07

Q&A

What is Wise Air's primary business?
Wise Air is an AI-powered video platform that provides a data-driven unified system for planning, executing, optimizing, and measuring ad campaigns across various screens.
When was Wise Air founded?
Wise Air was founded in May 2012.
What is the current status of Wise Air?
Wise Air was acquired by WhiteSmoke in February 2017 and has since ceased to operate.
How much funding has Wise Air raised in total?
Wise Air has raised a total of $1,000,000.
When did Wise Air receive its last funding round?
Wise Air received its last funding round in January 2013, raising $1,000,000.
What is Wise Air's employee count?
Wise Air has an employee count in the 11-50 range.
What technologies does Wise Air utilize?
Wise Air utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Software.
Who was a founder of Wise Air?
Tomer Sade was a founder of Wise Air.

Team · 1

Tomer Sade
Founder · CEO

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B

Tags

campaign-optimizationtargetingmarketinguser-engagementgeo-targetingbehavior-analyticsaudience-targetingadvertisingvideo-advertisingpublisherscdnreal-time-biddingadvertisersartificial-intelligencemachine-learningpredictive-analytics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.wisedmedia.com

Identifiers & details

Legal nameWise Data Media Ltd.
Former namesWise Data Media
Founded2012-5
Employees (exact)17
Status reasonAcquired (Inactive) by WhiteSmoke on Feb 2017 - ceased to operate

Acquisitions & public offerings

Acquired by WhiteSmoke 2017-02 $5.3M

Radar intelligence

Patents

EPO3

Web history (Wayback)

Domainwisedmedia.com

Certificate / subdomain footprint

Subdomains8

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515606580
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2017-02-07
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressדרך בגין מנחם 7 רמת גן