About
Wiply is an Israeli startup that has developed an AI-driven platform enabling brands and agencies to create branded games in minutes. The platform aims to replace passive advertising with interactive gaming experiences that offer rewards like coupons or discounts, thereby increasing user engagement, conversions, and brand connection. Wiply's technology reduces the game production process significantly and allows for real-time optimization of in-game psychology to drive purchases. Their clients have reported increased click-through rates, improved e-commerce conversion rates, and higher gross sales. Wiply serves enterprise customers primarily in the European Union, the United States, and Israel. Wiply is headquartered in Israel and primarily hosts infrastructure in AWS EU (Ireland).
Headcount over time
Q&A
- What is Wiply's primary business?
- Wiply provides an eCommerce game-building platform that enables online retailers and brands to gamify their shopping experience to increase revenue and engagement. They offer playable ads where customers can win coupons by playing games.
- When was Wiply founded?
- Wiply was founded in August 2019.
- Where is Wiply headquartered?
- Wiply is headquartered in Tel Aviv-Yafo, Center District, Israel.
- What is Wiply's current funding stage?
- Wiply is currently in the Pre-Funding stage.
- Who are the co-founders of Wiply?
- The co-founders of Wiply are Erez Eliad (Co-founder & CEO), Yoni Pruzansky (Co-founder & CMO), and Yaron Carmon (Co-founder & COO).
- What industry sector does Wiply primarily operate in?
- Wiply primarily operates in the Business Software sector, with additional classifications in Sales & Marketing Solutions and e-Commerce Tools.
- What is the current product stage of Wiply?
- Wiply's product is currently in beta stage.
Team · 4
Sectors & technology
Highlights
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | wiply.com |
|---|---|
| linkedin.com/company/68784654 | |
| facebook.com/WiplyGames | |
| YouTube | youtube.com/channel/UCF98Rrc8aNevk2IFHwqv1_g |
| instagram.com/wiplygames/ |
Identifiers & details
| Legal name | Wiply M.E E-Commerce Ltd. |
|---|---|
| Founded | 2020 |
| Employees (exact) | 10 |
Radar intelligence
App Store
| App | Rating | Ratings |
|---|---|---|
| Wiply | 5 |
Web history (Wayback)
| Domain | wiply.com |
|---|
Certificate / subdomain footprint
| Subdomains | 96 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516072543 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-08-18 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 5 — shares_capital (1), other (1), people (2), annual_report (1) |
| Registered address | שדרות רוטשילד 27 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-24 | הקצאת מניות |
| 2026-03-17 | שינוי בתקנון |
| 2026-03-16 | עדכון בעלי תפקידים |
| 2026-07-12 | עדכון דירקטורים-הוספת דירקטור |
| 2026-07-12 | דו~ח שנתי |