WhatsOn provides a platform for enabling broadcasters, format owners, second screen application providers and brands enhances engagement via real-time social tracking, big-data analysis and profiling. The product we provide is a SaaS solution that allows our partners to integrate it into their own platforms and thus harness, curate, distill and offer a high quality social feed to end users that may be paired with other offerings. It enables users to engage in conversation around a brand or television show, or just get a feel for what others are thinking. Utilizing advanced big-data and profiling technology we also allow broadcasters and brands an intimate look into what viewers think and feel about a show, and generate highly targeted advertising data.