Wellplay ⚠ Under review

Under review — some data on this profile may be inaccurate and is being re-verified.

AI Platform for Mental Health Therapists and Patients

Health Tech & Life Sciences
Active
Pre-Funding Tel Aviv-Yafo, Israel Founded 2020
Last updated 2026-07-26
Total raised
Stage
Pre-Funding
Founded
2020
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Health Tech & Life Sciences

About

Wellplay is an Israeli company founded in 2020, developing an AI-based mental health support platform combined with psychodrama therapy. The platform is designed for public and private institutions that provide services to individuals in need of mental health assistance, who face high demand and long waiting lists for treatment (B2B). Wellplay aims to shorten long waiting lists by providing immediate help through its digital platform, offering a comprehensive solution for emotional conditions or additional support to make frontal therapy shorter and more effective. The company's platform uses artificial intelligence and psychodrama methodology to create personalized role-play to dramatize problematic real-life scenarios that can foster deeper insights and emotional relief, enabling patients already in therapy to continue therapeutic activities outside traditional sessions.

Funding history · 1 round · — total

2021-01
Seed Undisclosed conduit+reconcile

Headcount over time

From 3 (2022-03) to 4 (2025-02) · +1 (+33%) · 2 points · source: Finder history + radar grounding
40 2022-03 2025-02

Q&A

What is Wellplay's primary focus?
Wellplay is an Israeli company founded in 2020 that develops an AI-based mental health support platform combined with psychodrama therapy, primarily for public and private institutions.
When was Wellplay founded and where is it headquartered?
Wellplay was founded in January 2020 and is headquartered in Tel Aviv-Yafo, Israel.
Has Wellplay raised any funding?
Wellplay raised a Seed round in January 2021.
Who are the founders of Wellplay?
The founders of Wellplay are Aviv Kushnir, who also serves as CEO, and Achi Kushnir.
What is Wellplay's current funding stage?
Wellplay is currently in the Pre-Funding stage.
What sectors does Wellplay operate in?
Wellplay operates in the Health Tech & Life Sciences, Digital Healthcare, Digital Therapeutics, and Digital Accessibility Solutions sectors.
What is the business model of Wellplay?
Wellplay operates with both B2B and B2C business models.

Team · 1

Aviv Kushnir
Founder · CEO & Founder

Sectors & technology

Primary sector
Health Tech & Life Sciences
Sub-sectors
Health Tech & Life SciencesDigital HealthcareDigital TherapeuticsDigital Accessibility Solutions
Technologies
Platforms & InterfacesMobile
Target customers
Healthcare & Life SciencesHealthcareProvidersPatients
Business model
B2BB2C

Tags

mental-healthmobile-applicationsdigital-healthcare
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewellplayapp.com
LinkedInlinkedin.com/company/77913873
Facebookfacebook.com/Wellplayapp
YouTubeyoutube.com/channel/UCXfty4shibPPKKG35Y8EZOQ
Instagraminstagram.com/wellplayapp

Identifiers & details

Legal nameWellplay LTD.
Former namesAPPLicodrama
Founded2020-1
Employees (exact)3

Radar intelligence

Web history (Wayback)

Domainwellplayapp.com

Certificate / subdomain footprint

Subdomains14

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516585494
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2022-03-23
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events0
Registered addressחורגין 34 רמת גן