Way2cu Ltd. (Callbox)

Callbox, operated in Israel by Way2cu Ltd., provides a comprehensive call tracking solution that helps businesses gain insight into phone calls, eliminate inefficiencies in call handling, and improve caller experience. The platform shows every website visitor a unique phone number, attributing calls, forms, and WhatsApp messages to the specific click that brought them. This allows businesses to identify effective and ineffective ad campaigns and optimize their spending. Callbox integrates with major CRMs and ad platforms like Google Ads, Facebook, and TikTok to provide full attribution and automate data flow. They also offer enterprise-grade automation services beyond call measurement.