Boon.Today

Rewarding User Engagement with Micro-donations to Social Causes

Business Software
Active
Pre-Seed Tel Aviv-Yafo Founded 2016
Total raised
Last: Pre-Seed 2018-08
Stage
Pre-Seed
Founded
2016
Headcount
4
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Boon.Today allows brands and media agencies to use their ads to help fund social or environmental projects by turning user engagement into micro-donations. When consumers are exposed to any ad displaying Boon.Todays Ad For Good label, they are rewarded financially in a digital currency called Boon, which is automatically credited to their personal Boon.Today wallet. Users can redeem their Boon directly from the wallet to make donations to their chosen organization.

Funding history · 1 round · — total

2018-08
Pre-Seed Undisclosed

Sectors & technology

Primary sector
Business Software
Sub-sectors
Climate TechCarbon TechCarbon Analytics, Earth Data & FintechBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B2CB2B

Highlights

Verified

Tags

climate-techpublisherssmbadvertisersvideo-advertisingmarketingbrandingvideoweb-platformmedianonprofitmobile-advertisingcustomer-engagementmonetizationblockchainsocial-advertisingadvertisingdigital-walletcarbon-analytics