Last updated 2026-07-20
- Raised Pre-Seed round, Jul 2018
Total raised
—
Last: Undisclosed Round 2018-08
Stage
Pre-Seed
Founded
—
Headcount
4
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Boon.Today allows brands and media agencies to use their ads to help fund social or environmental projects by turning user engagement into micro-donations. When consumers are exposed to any ad displaying Boon.Todays Ad For Good label, they are rewarded financially in a digital currency called Boon, which is automatically credited to their personal Boon.Today wallet. Users can redeem their Boon directly from the wallet to make donations to their chosen organization.
Funding history · 1 round · — total
2018-07
Pre-Seed
Undisclosed
Headcount over time
From 6 (2018-11) to 4 (2025-04) · -2 (-33%) · 6 points · source: Finder history + radar grounding
Q&A
- What is Boon.Today's primary business activity?
- Boon.Today enables brands and media agencies to integrate social or environmental project funding into their advertising by converting user engagement into micro-donations.
- When was Boon.Today founded?
- Boon.Today was founded in August 2016.
- Where is Boon.Today headquartered?
- Boon.Today is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does Boon.Today have?
- Boon.Today has 1-10 employees.
- Who are the founders of Boon.Today?
- The founders of Boon.Today are Sha Douillet (Founder & CEO), Jeremie Abihssira (Co-founder), and Thibault Bach (Co-founder & CTO).
- What is Boon.Today's current funding stage?
- Boon.Today is currently in the Pre-Seed funding stage.
- What is the primary sector of Boon.Today?
- Boon.Today's primary sector is Business Software.
- Does Boon.Today have offices outside of Israel?
- Yes, Boon.Today has an office in Paris, France.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Climate TechCarbon TechCarbon Analytics, Earth Data & FintechBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B2CB2B
Highlights
Verified
Tags
climate-techpublisherssmbadvertisersvideo-advertisingmarketingbrandingvideoweb-platformmedianonprofitmobile-advertisingcustomer-engagementmonetizationblockchainsocial-advertisingadvertisingdigital-walletcarbon-analytics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | adforgood.com |
|---|---|
| linkedin.com/company/18047062 | |
| facebook.com/boon.today.world | |
| YouTube | youtube.com/channel/UCvFtF7N59AtvG6t0y4Lcu2A |
| instagram.com/boon.today |
Identifiers & details
| Former names | Watch And Give |
|---|---|
| Employees (exact) | 4 |
| Offices | Paris |
Radar intelligence
Web history (Wayback)
| Domain | adforgood.com |
|---|
Certificate / subdomain footprint
| Subdomains | 4 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515502458 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-08-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2018 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | דרך בן גוריון 97 בת ים |