ViewersLogic

Consumer Behavior Analytics

Business Software
Active
Mature Herzliya Founded 2014
Total raised
Last: Seed 2014-01
Stage
Mature
Founded
2014
Headcount
14
HQ
Herzliya
Sector
Business Software

About

ViewersLogic is a company that offers single-source analytics using cookie technology to bridge TV viewing and online activity. They collect live, single-source data on consumer behavior across TV, web, and mobile platforms. This data allows users to understand the effectiveness of their marketing campaigns, optimize multimedia strategies, and gain insights into consumer behavior from media consumption to purchase. With ViewersLogic, businesses can optimize cross-media campaigns by understanding the consumer journey and identifying touchpoints that influence behavior.

This merged description captures the core features and benefits of ViewersLogic while providing a concise overview of the company's offerings.

Funding history · 1 round · — total

2014-01
Seed Undisclosed

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

When was ViewersLogic founded?
ViewersLogic was founded in October 2014.
Where is ViewersLogic headquartered?
ViewersLogic is headquartered in Herzliya, Israel, with an additional office in London, UK.
What is ViewersLogic's primary business?
ViewersLogic provides single-source analytics using cookie technology to bridge TV viewing and online activity, collecting live data on consumer behavior across TV, web, and mobile platforms.
How many employees does ViewersLogic have?
ViewersLogic has between 11 and 50 employees, with an exact count of 14.
What was ViewersLogic's last funding round?
ViewersLogic's last funding round was a Seed round in January 2014, with Force Over Mass as a lead investor. For full financing history, please refer to startupim.
Which markets does ViewersLogic primarily target?
ViewersLogic primarily targets the United Kingdom market.
What is one of ViewersLogic's key products?
One of ViewersLogic's key products is the 'ViewersLogic TV Panel'.
Has ViewersLogic made any significant executive appointments recently?
In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising Platforms
Technologies
Platforms & InterfacesMobileWebArtificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Highlights

1 PatentsVerified

Tags

campaign-optimizationadvertisingmarketingtargetingmobile-applicationssocial-mediabehavior-analyticsaudience-targetingenterprisesmeasurementssmbadvertisersenterprise-solutions