VidiPulse enables publishers and advertisers to turn any video into an active, playful experience, with highly improved completion rates and call-for-action conversion. This is done by adding an "active bar" filled with activities, such as quizzes, surveys, and personality test questions, to the video. These activities, called "pulses," turn the user from a passive viewer into an active participant, deeply involved with the video story. In addition to the improved engagement, the user interactions with the pulses provide valuable insights and maximize the video monetization potential.