Via Cool

AI-based Food Safety Platform for Fresh Produce

Agriculture & Food Technologies
Non Active, Aug 2025 ceased to operate
Seed Yotvata Founded 2021
LinkedIn
Total raised
Last: Undisclosed 2021-03
Stage
Seed
Founded
2021
Headcount
3
HQ
Yotvata
Sector
Agriculture & Food Technologies

About

Via-Cool provides an AI-based solution that enables fresh fruit and vegetable producers, distributors, and retailers to optimize their harvest, destination customers, logistics, and operations.

Via Cool provides an accurate prediction of remaining shelf life and quality at each checkpoint along the supply chain, from field to shelf, while making no changes to the current working processes of growers and distributors.

The company’s AI solutions leverage data gathered from proprietary research, food safety tracing, and the supply chain as a whole to calculate shelf-life and product scores, which are then automatically published to the relevant planning systems.

Funding history · 1 round · — total

2021-03
Undisclosed Undisclosed

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is the primary focus of Via Cool's AI-based solution?
Via Cool provides an AI-based solution focused on optimizing harvest, destination customers, logistics, and operations for fresh fruit and vegetable producers, distributors, and retailers. It also predicts remaining shelf life and quality along the supply chain.
When was Via Cool founded?
Via Cool was founded in March 2021.
What is the current operational status of Via Cool?
Via Cool is currently inactive, having ceased operations in August 2025.
Which investor participated in Via Cool's undisclosed funding round in March 2021?
Capital Nature was an investor in Via Cool's undisclosed funding round in March 2021.
Where is Via Cool's headquarters located?
Via Cool's headquarters is located in Yotvata, South District, Israel.
What is Via Cool's estimated employee count?
Via Cool has an estimated employee count of 1-10, with an exact count of 3 employees.
Which geographic markets did Via Cool target?
Via Cool targeted geographic markets including the United Kingdom, Israel, Europe, and the Americas.
What specific technologies does Via Cool utilize in its solutions?
Via Cool utilizes Artificial Intelligence and Machine Learning in its solutions.

Sectors & technology

Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesAg TechFarm Equipment & TreatmentFood TechClimate TechEco-Efficient Transportation & LogisticsEco-Efficient Mobility Optimization & LogisticsClean Industry Tech Sustainable Materials & Circularity
Technologies
Artificial IntelligenceMachine Learning
Target customers
Commerce & RetailDistribution ChannelsSupermarketsDistributorSupply ChainAgriculture & Food
Business model
B2B

Highlights

Climate TechVerified

Tags

materialsfood-safetyshelf-lifefoodtechsupply-chainbig-dataclimate-techfood-wasteagtechmobility-optimization