Last updated 2026-06-18
- Raised funding round, Mar 2021
Total raised
—
Last: 2021-03
Stage
Seed
Founded
2021
Headcount
3
HQ
Yotvata, Israel
Sector
Agriculture & Food Technologies
About
Via-Cool provides an AI-based solution that enables fresh fruit and vegetable producers, distributors, and retailers to optimize their harvest, destination customers, logistics, and operations.
Via Cool provides an accurate prediction of remaining shelf life and quality at each checkpoint along the supply chain, from field to shelf, while making no changes to the current working processes of growers and distributors.
The company’s AI solutions leverage data gathered from proprietary research, food safety tracing, and the supply chain as a whole to calculate shelf-life and product scores, which are then automatically published to the relevant planning systems.
Funding history · 1 round · — total
2021-03
Undisclosed
Q&A
- What is Via Cool's primary business?
- Via Cool provides an AI-based food safety platform for fresh produce, helping producers, distributors, and retailers optimize harvest, logistics, and operations by predicting shelf life and quality.
- When was Via Cool founded?
- Via Cool was founded in March 2021.
- What is the current status of Via Cool?
- Via Cool is currently inactive and ceased to operate in August 2025.
- Where is Via Cool headquartered?
- Via Cool is headquartered in Yotvata, South District, Israel.
- Which investor participated in Via Cool's funding round in March 2021?
- Capital Nature participated in Via Cool's funding round in March 2021.
- What technologies does Via Cool utilize?
- Via Cool utilizes Artificial Intelligence and Machine Learning in its solutions.
- Who are the target customers for Via Cool's solutions?
- Via Cool targets customers in Commerce & Retail, Distribution Channels, Supermarkets, Distributors, Supply Chain, and Agriculture & Food sectors.
Team · 2
Yoav Tomer
Founder · Co-founder (No longer with the company)
Sectors & technology
Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesAg TechFarm Equipment & TreatmentFood TechClimate TechEco-Efficient Transportation & LogisticsEco-Efficient Mobility Optimization & LogisticsClean Industry Tech Sustainable Materials & Circularity
Technologies
Artificial IntelligenceMachine Learning
Target customers
Commerce & RetailDistribution ChannelsSupermarketsDistributorSupply ChainAgriculture & Food
Business model
B2B
Highlights
Climate TechVerified
Tags
materialsfood-safetyshelf-lifefoodtechsupply-chainbig-dataclimate-techfood-wasteagtechmobility-optimization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/76487714 |
Identifiers & details
| Founded | 2021-3 |
|---|---|
| Employees (exact) | 3 |
| Status reason | Non Active, Aug 2025 ceased to operate |