Last updated 2026-08-30
- Raised Seed round, Nov 2024
Total raised
—
Stage
—
Founded
2021
Headcount
9
HQ
Givatayim, Israel
Sector
Consumer-Oriented Software
Website ↗Registrar ID: 516503042 (Vetted Pet Health IL Ltd.)
About
Vetted develops a platform that provides access to chat with a vet professional for trusted advice, educational resources tailored to the pet's journey, necessary tools and research, enabling people to grow as pet parents and correspondence with a vet at-home preventative healthcare kits. The company's platform provides rewards to pet parents with cash-like rewards for expert-guided care, community connection, and daily activities like walks and playing fetch. Vetted is gamifying pet care to break into the $260 billion market, with its app set to launch in the U.S. in August 2025. The app rewards users with “Care Coins” for logging everyday routines such as walks, meals, and dental care, which can be redeemed for cash-like rewards.
Funding history · 1 round · — total
1 event/round · — Total Funding
Nov 2024
Headcount over time
9 employees (2026-09) · 1 point
Offices
Givatayim, Israel · HQ / main office
Q&A
- What is Vetted Pet Health IL Ltd.'s primary business?
- Vetted Pet Health develops a platform that provides access to chat with a vet professional for trusted advice, educational resources, and necessary tools for pet parents. The company pivoted in 2025 to focus exclusively on preventive, gamified at-home care.
- When was Vetted Pet Health IL Ltd. founded?
- Vetted Pet Health IL Ltd. was founded in 2021.
- Where is Vetted Pet Health IL Ltd. headquartered?
- Vetted Pet Health IL Ltd. is headquartered in Givatayim, Israel.
- Who are the co-founders of Vetted Pet Health IL Ltd.?
- The co-founders of Vetted Pet Health IL Ltd. are Maya Shaposhnik Cadena, who also serves as CEO, and Ashley Brooks.
- What is Vetted Pet Health IL Ltd.'s primary sector?
- Vetted Pet Health IL Ltd.'s primary sector is Consumer-Oriented Software.
- Has Vetted Pet Health IL Ltd. raised any funding?
- Vetted Pet Health IL Ltd. raised a Seed round in November 2024.
- What is Vetted Pet Health IL Ltd.'s core technology?
- Vetted Pet Health IL Ltd.'s core technology is an application for pet health and wellness.
Team · 3
Maya Shaposhnik-Cadena
Founder · CEO & Co-Founder
Ashley Brooks
Founder · Co-Founder
Kimmy Woodworth
SVP, Marketing
Sectors & technology
Primary sector
Consumer-Oriented Software
Technologies
Target customers
Business model
B2C
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | vettedpethealth.com |
|---|
Identifiers & details
| Legal name | Vetted Pet Health IL Ltd. |
|---|---|
| Founded | 2021 |
| Employees (exact) | 9 |
Radar intelligence
Web history (Wayback)
| Domain | vettedpethealth.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516503042 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-11-29 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — people (1) |
| Registered address | אריאל שרון 4 גבעתיים |
Recent registry events
| Date | Event |
|---|---|
| 2025-10-26 | עדכון בעלי תפקידים |