- Acquired by Nielsen, Aug 2017
- Raised $1M Series A led by Nielsen Innovate, Aug 2015
- Raised $500k Seed round led by Nielsen Innovate, Aug 2014
About
vBrand developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. The company's platform utilizes advanced image recognition technology, along with proprietary artificial intelligence (AI) based on deep learning applications to detect on a frame-by-frame basis whenever a sponsor's logo is visible to the human eye. It simultaneously weighs factors impacting each sponsor appearance, such as noting aspects, exposure time, size, and image clarity, enabling clients to immediately value measurement and optimization of media assets. The company's core product leverages big data to automatically identify and track brand placements, logos, and activities within video content, providing comprehensive insights into media exposure and engagement. This technology enables clients to accurately quantify the value and impact of their sponsorship investments, moving beyond traditional, less precise evaluation methods. The company was founded to address the growing demand for sophisticated data analytics within the global sponsorship market. vBrand's platform serves a diverse clientele, including brands seeking to maximize their marketing spend, rights-holders aiming to better monetize their assets, and agencies managing complex sponsorship portfolios.
Funding history · 2 rounds · $1.5M total
Headcount over time
Q&A
- What is vBrand's primary business?
- vBrand developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. Their platform uses advanced image recognition and AI based on deep learning to detect and value sponsor logos in video content.
- When was vBrand founded?
- vBrand was founded in February 2013.
- What is the current status of vBrand?
- vBrand was acquired by Nielsen in August 2017 and is currently inactive.
- Who acquired vBrand?
- vBrand was acquired by Nielsen in August 2017.
- How much funding did vBrand raise in total?
- vBrand raised a total of $1,500,000 across its funding rounds.
- When did vBrand complete its first recorded funding round and who were the lead investors?
- vBrand completed a Seed funding round in August 2014, with Kima Ventures among the lead investors.
- What was vBrand's second recorded funding round?
- vBrand completed a Seed funding round in August 2015, raising $1,000,000.
Team · 2
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.vbrand.net |
|---|---|
| linkedin.com/company/5067278 |
Identifiers & details
| Founded | 2013-2 |
|---|---|
| Employees (exact) | 5 |
| Status reason | Acquired (Inactive) by Nielsen on Aug 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Nielsen 2017-08
Radar intelligence
Web history (Wayback)
| Domain | vbrand.net |
|---|
Certificate / subdomain footprint
| Subdomains | 189 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514986835 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-11-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 3 — people (1), dissolution (1), charge (1) |
| Closure date | 2026-04-19 |
| Registered address | דרך בגין 121 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-29 | עדכון בעלי תפקידים |
| 2026-04-19 | פירוק מרצון |
| 2025-11-05 | סילוק שעבוד |