- Acquired by Nielsen, Aug 2017
- Raised $1M funding round, Sep 2015
- Raised $500k funding round, Sep 2014
About
vBrand is an AI data platform that delivers accurate brand-exposure tracking for sporting events. vBrand is designed for sports sponsors, rights holders, agencies, and TV operators. The system's always-on solution helps clients optimize their media plan and maximize the return on investment for sponsorships across all linear and digital platforms by uncovering the actual reach, impact, and monetary value of brand sponsorship both during and after any sporting event. vBrand identifies objects, brands, logos, faces, locations, and even sentiments depicted in any video or image. Machine deep-learning and computer-vision methods are used to identify patterns within the data, extract meaningful insights on a brand's reach and impact during an event, and calculate the actual monetary value of sponsorships. vBrand is a Nielsen Innovate company with a design partnership with Coca-Cola and the Turner Bridge Program.
Funding history · 2 rounds · $1.5M total
Q&A
- What is vBrand's primary business and what problem does it solve?
- vBrand is an AI data platform for sports marketing that provides accurate brand-exposure tracking for sporting events. It helps sports sponsors, rights holders, agencies, and TV operators optimize media plans and maximize ROI for sponsorships by uncovering the actual reach, impact, and monetary value of brand sponsorships across platforms.
- When was vBrand founded and where is its headquarters located?
- vBrand was founded in February 2013 and is headquartered in Tel Aviv-Yafo, Israel.
- What is vBrand's current status?
- vBrand was acquired by Nielsen in August 2017 and is currently inactive.
- What technologies does vBrand utilize in its platform?
- vBrand utilizes Artificial Intelligence and Computer Vision to identify objects, brands, logos, faces, locations, and sentiments in video or image content, extracting insights on brand reach and impact.
- Who were the co-founders of vBrand?
- The co-founders of vBrand are Tamir Rubinsky, who serves as Co-founder & CTO, and Eli Ben David, who is no longer with the company.
- How much total funding did vBrand raise before its acquisition?
- vBrand raised a total of $1,500,000 in funding before its acquisition.
- Which investors participated in vBrand's funding rounds?
- Nielsen Innovate and Wellborn Ventures participated in vBrand's funding rounds.
- What is the employee count for vBrand?
- vBrand has an employee count in the 1-10 range.
Team · 2
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/5067278 |
Identifiers & details
| Founded | 2013-2 |
|---|---|
| Employees (exact) | 7 |
| Status reason | Acquired (Inactive) by Nielsen on Aug 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Nielsen 2017-08