About
vBrand is an AI data platform that delivers accurate brand-exposure tracking for sporting events. vBrand is designed for sports sponsors, rights holders, agencies, and TV operators. The system's always-on solution helps clients optimize their media plan and maximize the return on investment for sponsorships across all linear and digital platforms by uncovering the actual reach, impact, and monetary value of brand sponsorship both during and after any sporting event. vBrand identifies objects, brands, logos, faces, locations, and even sentiments depicted in any video or image. Machine deep-learning and computer-vision methods are used to identify patterns within the data, extract meaningful insights on a brand's reach and impact during an event, and calculate the actual monetary value of sponsorships. vBrand is a Nielsen Innovate company with a design partnership with Coca-Cola and the Turner Bridge Program.
Funding history · 2 rounds · $1.5M total
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What is vBrand's primary business focus?
- vBrand is an AI data platform that provides accurate brand-exposure tracking for sporting events, designed for sports sponsors, rights holders, agencies, and TV operators.
- When was vBrand founded?
- vBrand was founded in February 2013.
- What is the current status of vBrand?
- vBrand is currently inactive, having been acquired by Nielsen in August 2017.
- How much total funding did vBrand raise before its acquisition?
- vBrand raised a total of $1,500,000 in seed funding. For full financing history, refer to startupim.
- Which investors participated in vBrand's funding rounds?
- Nielsen Innovate and Wellborn Ventures were investors in vBrand's seed rounds.
- What technologies does vBrand utilize in its platform?
- vBrand utilizes Artificial Intelligence and Computer Vision technologies to identify objects, brands, logos, faces, locations, and sentiments in video or image content.
- What was a notable partnership vBrand had?
- vBrand had a design partnership with Coca-Cola and was part of the Turner Bridge Program.
- Who are the founders of vBrand?
- The founders of vBrand are Tamir Rubinsky and Eli Ben David.