Last updated 2026-09-04
Total raised
—
Last: Undisclosed Round 2026-06
Stage
Pre-Funding
Founded
2025
Headcount
6
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
Website ↗Registrar ID: 512324732 (Variant)
About
Variant is building the infrastructure for the Adaptive Web: generative, adaptive experiences that change in real time for every user or agent. They provide a real-time decisioning and generation layer that continuously augments what each user sees in real time - across content, imagery, products and flows.
Headcount over time
6 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Variant's primary business?
- Variant is an AI-driven optimization platform designed to help eCommerce brands increase customer conversion by identifying and resolving drop-off points in the customer journey.
- When was Variant founded?
- Variant was founded in January 2025.
- Where is Variant headquartered?
- Variant is headquartered in Tel Aviv-Yafo, Israel.
- Which sector does Variant primarily operate in?
- Variant's primary sector is Business Software, with additional focus on Sales & Marketing Solutions and e-Commerce Tools.
- Has Variant raised any funding?
- Yes, Variant completed a Seed round in June 2026, with 91 Ventures participating.
- Who are the co-founders of Variant?
- The co-founders of Variant are Elad Nissenberg (Co-founder & CEO), Ben Segal (Co-founder & COO), and Ilan Kogan (Co-founder & CTO).
- What is the current product stage of Variant?
- Variant's product is currently released.
Team · 3
Elad Nissenberg
Founder · Co-Founder & CEO
Ben Segal
Founder · Co-founder & COO
Ilan Kogan
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Technologies
Tags
retail-technologystealthmode
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | variantnow.com/ |
|---|
Identifiers & details
| Founded | 2025 |
|---|---|
| Employees (exact) | 6 |
Radar intelligence
Patents
| EPO | 53 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | variantnow.com |
|---|
Certificate / subdomain footprint
| Subdomains | 18 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 512324732 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 1996-05-16 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | פינסקר 12 ירושלים |