Last updated 2026-06-18
- Raised funding round, Jun 2026
Total raised
—
Last: 2026-06
Stage
Pre-Funding
Founded
2025
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Variant is an AI-driven optimization platform that helps eCommerce brands convert more visitors into customers. By using intelligent agents to identify and fix drop-off points in the customer journey, Variant automatically creates and deploys tailored shopping experiences that boost engagement, sales, and return on ad spend. Instead of relying on manual testing or guesswork, brands can use Variant to continuously learn, adapt, and deliver high-performing digital experiences at scale.
Funding history · 1 round · — total
2026-06
Undisclosed
91 Ventures
Q&A
- What is Variant's primary business activity?
- Variant operates as an AI-driven optimization platform designed to help eCommerce brands increase customer conversion by identifying and resolving drop-off points in the customer journey.
- When was Variant founded?
- Variant was founded in January 2025.
- Where is Variant headquartered?
- Variant is headquartered in Tel Aviv-Yafo, Israel.
- What is Variant's primary sector?
- Variant's primary sector is Business Software.
- Who are the founders of Variant?
- The co-founders of Variant are Elad Nissenberg (CEO), Ben Segal (COO), and Ilan Kogan (CTO).
- Has Variant raised any funding?
- Yes, Variant raised a Seed round in June 2026, with 91 Ventures participating.
- What is the current product stage of Variant?
- Variant's product is currently released.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Business model
B2B
Tags
retail-technologystealthmode
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | variantnow.com/ |
|---|
Identifiers & details
| Founded | 2025-1 |
|---|---|
| Employees (exact) | 1 |
Radar intelligence
Patents
| EPO | 53 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | variantnow.com |
|---|
Certificate / subdomain footprint
| Subdomains | 11 |
|---|