Varcode

Dynamic Barcodes for Assessing Product Freshness

Agriculture & Food Technologies
Acquired by Four M Commercial Operations on Feb, 2025
Acquired Ra'anana Founded 2006
Total raised
$2.5M
Last: Undisclosed 2021-04
Stage
Acquired
Founded
2006
Headcount
10
HQ
Ra'anana
Sector
Agriculture & Food Technologies

About

Varcode develops technology for continuous cold-chain monitoring for perishables such as food and medicine. The company's technology provides a dynamic barcode, barcode readers, and a dashboard for up-to-date transportation information. Varcode's SmartTags are barcodes that change according to time and temperature conditions. Distributors can scan the code and determine how well their goods have been preserved throughout the transportation process. SmartTags' data helps distributors determine the most appropriate use of each delivery and whether it is in optimal condition, should be sold at a discount, or must be returned. The SmartTags system also includes a cloud-based SaaS for reports and alerts. SmartTags can be read by specialized scanners as well as most smartphones. In 2018, Varcode was chosen to participate in the IBM Alpha Zone accelerator program.

Funding history · 3 rounds · $2.5M total

2021-04
Undisclosed $500K
2020-06
Undisclosed Undisclosed
2016-06
Undisclosed $2.0M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Varcode's primary business?
Varcode develops technology for continuous cold-chain monitoring of perishable goods like food and medicine, utilizing dynamic barcodes called SmartTags.
When was Varcode acquired and by whom?
Varcode was acquired by Four M Commercial Operations in February 2025.
What is the total amount of funding Varcode has raised?
Varcode has raised a total of $2,500,000 across its funding rounds. For a full financing history, please refer to startupim.
When was Varcode founded and where is its headquarters located?
Varcode was founded in September 2006 and is headquartered in Ra'anana, Israel.
What accelerator program did Varcode participate in?
In 2018, Varcode was selected to participate in the IBM Alpha Zone accelerator program.
What product did Varcode develop in partnership with National Packaging Group?
In September 2022, Varcode and National Packaging Group developed smart packaging solutions for temperature-sensitive products.
How many employees does Varcode currently have?
Varcode currently has between 1 and 10 employees.
What are the main components of Varcode's SmartTags system?
The SmartTags system includes dynamic barcodes that change based on time and temperature, barcode readers, and a cloud-based SaaS dashboard for reports and alerts.

Sectors & technology

Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechProduce Preservation
Technologies
Communications
Target customers
Healthcare & Life SciencesHealthcareProvidersInsurance CompaniesLife SciencesPharmaceuticals
Business model
B2B

Highlights

1 Patents

Tags

healthcare-providerslogisticsmonitoringclinicsfood-safetylaboratoriestrackingfood-safety-and-traceabilityrestaurantstemperature-controlfoodtechfood-and-beveragecold-chainmobile-applicationspharma-companiescloud-basedsupply-chain