Last updated 2026-07-20
- Acquired by Flipkart for $30M, Sep 2018
- Raised $2M debt round led by Viola Credit, Nov 2014
- Raised $3M Series B led by YL Ventures, Jan 2013
Total raised
$6.3M
Last: Undisclosed Round 2014-12
Stage
Acquired
Founded
2010
Headcount
27
HQ
Tel Aviv, Israel
Sector
Business Software
About
Upstream Commerce provided cloud-based, automated competitive pricing and product analytics solutions for online retailers. Their platform helped businesses track, compare, and analyze current and historical competitor pricing data, offering real-time analytics for product categorization, promotion management, merchandising, and lifecycle management.
Funding history · 3 rounds · $6.3M total
2014-11
Debt Financing
$2.0M
★ Viola Credit
2013-01
B Round
$3.0M
★ YL Ventures★ Bright Capital
2011-02
A Round
$1.3M
★ YL Ventures
Headcount over time
From 21 (2018-05) to 20 (2026-07) · -1 (-5%) · 61 points · source: Finder history + radar grounding
Q&A
- What is Upstream Commerce's primary business?
- Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers, offering cloud-based, automated solutions for pricing and product analytics.
- When was Upstream Commerce founded?
- Upstream Commerce was founded in September 2010.
- What is the employee count for Upstream Commerce?
- Upstream Commerce has 11-50 employees.
- What is the total amount of funding raised by Upstream Commerce?
- Upstream Commerce has raised a total of $4,250,000.
- Which investors participated in Upstream Commerce's February 2013 funding round?
- YL Ventures and Bright Capital participated in Upstream Commerce's funding round in February 2013.
- When did Upstream Commerce receive its last reported funding?
- Upstream Commerce received its last reported funding in December 2014.
- Which investor participated in Upstream Commerce's December 2014 funding round?
- Viola Credit participated in Upstream Commerce's funding round in December 2014.
- What is the current status of Upstream Commerce?
- Upstream Commerce is currently active, but its status reason indicates it was acquired by Flipkart in September 2018.
Team · 2
Shai Geva
Founder · Co-founder & CTO
Amos Peleg
Founder · Co-founder & CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Data StorageCloud
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumer
Business model
B2B
Tags
business-intelligenceprice-comparisonsaasretailecommerceenterprise-solutionsonline-retailerscompetitive-intelligenceweb-platformsoftware-applicationsbig-data-analyticspricingretailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | flipkart.com |
|---|---|
| linkedin.com/company/2002979 | |
| X / Twitter | twitter.com/Flipkart,flipkartsupport |
| facebook.com/pages/Upstream-Commerce/197203760310430 | |
| YouTube | youtube.com/user/UpstreamCommerce |
| instagram.com/flipkart | |
| Wikipedia | en.wikipedia.org/wiki/Flipkart |
| Wikidata | wikidata.org/wiki/Q1381966 |
Identifiers & details
| Founded | 2010 |
|---|---|
| Employees (exact) | 27 |
| Status reason | Acquired (Inactive) by Flipkart on Sep 2018 - closed due to acquisition |
| Wikidata QID | Q1381966 |
Acquisitions & public offerings
Acquired by Flipkart 2018-09 $30.0M
Radar intelligence
Patents
| EPO | 4 |
|---|
GitHub
| Top repos | recyclerlistview, HostDB, DUS, Swifty, flipcast |
|---|
Web history (Wayback)
| Domain | flipkart.com |
|---|
Wikidata
| QID | Q1381966 |
|---|
Certificate / subdomain footprint
| Subdomains | 200 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514494236 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-09-05 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 6 — other (2), shares_capital (3), people (1) |
| Registered address | אלון יגאל 94 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-30 | שינוי בתקנון |
| 2025-12-30 | הקצאת מניות |
| 2025-12-29 | הגדלה של הון רשום |
| 2026-03-25 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-02-02 | העברת מניות |
| 2026-02-01 | עדכון בעלי תפקידים |