Upstream Commerce

End-to-end Retail Intelligence

Business Software
Acquired by Flipkart
Acquired Tel Aviv-Yafo, Israel Founded 2010
Last updated 2026-06-18
Total raised
$4.3M
Last: 2014-12
Stage
Acquired
Founded
2010
Headcount
27
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers. Upstream provides cloud-based, automated competitive pricing and product analytics solutions that help companies across more than 15 retailing categories develop, implement, and continuously enhance pricing, merchandising, promotion, and lifecycle management. The company's technology is used by global retailers including Staples, Toys-R-Us, Shoebuy, Woodcraft, and eBags.

Funding history · 3 rounds · $4.3M total

2014-12
$2.0M
2011-03
$1.3M

Q&A

What is Upstream Commerce's primary business?
Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers, offering cloud-based, automated solutions for pricing and product analytics.
When was Upstream Commerce founded?
Upstream Commerce was founded in September 2010.
What is the employee count for Upstream Commerce?
Upstream Commerce has 11-50 employees.
What is the total amount of funding raised by Upstream Commerce?
Upstream Commerce has raised a total of $4,250,000.
Which investors participated in Upstream Commerce's February 2013 funding round?
YL Ventures and Bright Capital participated in Upstream Commerce's funding round in February 2013.
When did Upstream Commerce receive its last reported funding?
Upstream Commerce received its last reported funding in December 2014.
Which investor participated in Upstream Commerce's December 2014 funding round?
Viola Credit participated in Upstream Commerce's funding round in December 2014.
What is the current status of Upstream Commerce?
Upstream Commerce is currently active, but its status reason indicates it was acquired by Flipkart in September 2018.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-Founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Data StorageCloud
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumer
Business model
B2B

Tags

business-intelligenceprice-comparisonsaasretailecommerceenterprise-solutionsonline-retailerscompetitive-intelligenceweb-platformsoftware-applicationsbig-data-analyticspricingretailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteflipkart.com
LinkedInlinkedin.com/company/2002979
X / Twittertwitter.com/Flipkart,flipkartsupport
Facebookfacebook.com/pages/Upstream-Commerce/197203760310430
YouTubeyoutube.com/user/UpstreamCommerce
Instagraminstagram.com/flipkart
Wikipediaen.wikipedia.org/wiki/Flipkart
Wikidatawikidata.org/wiki/Q1381966

Identifiers & details

Founded2010-9
Employees (exact)27
Status reasonAcquired (Inactive) by Flipkart on Sep 2018 - closed due to acquisition
Wikidata QIDQ1381966

Acquisitions & public offerings

Acquired by Flipkart 2018-09

Radar intelligence

Patents

EPO4

GitHub

Top reposrecyclerlistview, HostDB, DUS, Swifty, flipcast

Web history (Wayback)

Domainflipkart.com

Wikidata

QIDQ1381966

Certificate / subdomain footprint

Subdomains200