Upstream Commerce

End-to-end Retail Intelligence

Business Software

Acquired (Inactive) by Flipkart on Sep 2018 - closed due to acquisition

Acquired Tel Aviv-Yafo Founded 2010

Website ↗ LinkedIn

Total raised

$4.3M

Last: Debt Financing 2014-12

Stage

Acquired

Founded

2010

Headcount

Tel Aviv-Yafo

Sector

Business Software

About

Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers. Upstream provides cloud-based, automated competitive pricing and product analytics solutions that help companies across more than 15 retailing categories develop, implement, and continuously enhance pricing, merchandising, promotion, and lifecycle management. The company's technology is used by global retailers including Staples, Toys-R-Us, Shoebuy, Woodcraft, and eBags.

Funding history · 3 rounds · $4.3M total

2014-12

Debt Financing $2.0M

2013-02

Series B $3.0M

2011-03

Series A $1.3M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

When was Upstream Commerce founded and where is its headquarters located?: Upstream Commerce was founded in September 2010 and is headquartered in Tel Aviv-Yafo, Israel.
What is the primary business of Upstream Commerce?: Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers, offering cloud-based, automated competitive pricing and product analytics solutions.
Which notable retailers use Upstream Commerce's technology?: Global retailers such as Staples, Toys-R-Us, Shoebuy, Woodcraft, and eBags use Upstream Commerce's technology.
When was Upstream Commerce acquired and by which company?: Upstream Commerce was acquired by Flipkart in September 2018 for $50,000,000.
What was Upstream Commerce's total funding amount before its acquisition?: Upstream Commerce raised a total of $4,250,000 USD in funding.
Which investors participated in Upstream Commerce's Series A funding round?: YL Ventures was an investor in Upstream Commerce's Series A funding round in March 2011.
Which investors participated in Upstream Commerce's Series B funding round?: YL Ventures and Bright Capital were investors in Upstream Commerce's Series B funding round in February 2013.
When did Upstream Commerce secure debt financing and from whom?: Upstream Commerce secured debt financing from Viola Credit in December 2014.
How many employees did Upstream Commerce have at the time of the data record?: Upstream Commerce had 27 employees, falling into the 11-50 employee bucket.
Who are the co-founders of Upstream Commerce?: The co-founders of Upstream Commerce are Amos Peleg and Shai Geva.

Sectors & technology

Primary sector

Business Software

Sub-sectors

Business SoftwareSales & Marketing Solutionse-Commerce Tools

Technologies

Data StorageCloud

Target customers

Commerce & RetailDistribution ChannelsDirect-to-consumer

Business model

B2B

Upstream Commerce — Full Company Profile (machine-readable)

End-to-end Retail Intelligence

About

Facts

Name	Upstream Commerce
Slug	upstream-commerce
Type	Israeli Startup
Founded	2010
HQ city	Tel Aviv-Yafo
HQ country	IL
Primary sector	[object Object]
Sectors	[object Object], [object Object], [object Object]
Business models	B2B
Target customers	[object Object], [object Object], [object Object]
Status	inactive
Current stage	Acquired
Public stage	Acquired
Total raised (USD)	4,250,000
Last round	Debt Financing (2014-12)
Website	https://www.flipkart.com
Crunchbase ID	upstream-commerce
Israeli Companies Registrar	514494236

Funding rounds (3)

Date	Round	Amount	All investors
2011-03	Series A	$1,250,000	YL Ventures
2013-02	Series B	$3,000,000	YL Ventures, Bright Capital
2014-12	Debt Financing	$2,000,000	Viola Credit

Acquisitions (1)

Date	Target	Amount	Type
2018-09	Undisclosed	$50,000,000

Team (3)

Name	Role	LinkedIn
Amos Peleg
Shai Geva
Nir Shahaf

News mentions (6)

Feb 27, 2019 — ecommerce-platforms.com: Article
Sep 25, 2018 — tech.economictimes.indiatimes.com: Article
Sep 26, 2016 — www.businesswire.com: Article
Feb 7, 2016 — www.businesswire.com: Article
Feb 5, 2013 — www.globes.co.il: Article
Mar 28, 2011 — techcrunch.com: Article

Intelligence Q&A

When was Upstream Commerce founded and where is its headquarters located?

Upstream Commerce was founded in September 2010 and is headquartered in Tel Aviv-Yafo, Israel.

What is the primary business of Upstream Commerce?

Upstream Commerce develops predictive and prescriptive analytics and competitive intelligence tools for retailers, offering cloud-based, automated competitive pricing and product analytics solutions.

Which notable retailers use Upstream Commerce's technology?

Global retailers such as Staples, Toys-R-Us, Shoebuy, Woodcraft, and eBags use Upstream Commerce's technology.

When was Upstream Commerce acquired and by which company?

Upstream Commerce was acquired by Flipkart in September 2018 for $50,000,000.

What was Upstream Commerce's total funding amount before its acquisition?

Upstream Commerce raised a total of $4,250,000 USD in funding.

Which investors participated in Upstream Commerce's Series A funding round?

YL Ventures was an investor in Upstream Commerce's Series A funding round in March 2011.

Which investors participated in Upstream Commerce's Series B funding round?

YL Ventures and Bright Capital were investors in Upstream Commerce's Series B funding round in February 2013.

When did Upstream Commerce secure debt financing and from whom?

Upstream Commerce secured debt financing from Viola Credit in December 2014.

How many employees did Upstream Commerce have at the time of the data record?

Upstream Commerce had 27 employees, falling into the 11-50 employee bucket.

Who are the co-founders of Upstream Commerce?

The co-founders of Upstream Commerce are Amos Peleg and Shai Geva.

About

Funding history · 3 rounds · $4.3M total

Company Intelligence Q&A

Sectors & technology

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