Last updated 2026-07-20
- Raised $2M Undisclosed Round, Sep 2022
- Raised $2M Undisclosed Round led by Fundit, Aug 2020
Total raised
$4.0M
Last: Undisclosed Round 2022-10
Stage
Seed
Founded
2017
Headcount
23
HQ
Rishon LeTsiyon, Israel
Sector
Health Tech & Life Sciences
About
Upstep is an Israeli startup that manufactures and markets personalized insoles online. The company uses advanced technology to create custom orthotics based on individual foot impressions and lifestyle information. Upstep provides customers with an at-home impression kit to send back for personalized orthotics. The company has become a leading online medical authority in the US for the treatment of foot pain.
Funding history · 2 rounds · $4.0M total
2022-09
Undisclosed Round
$2.0M
2020-08
Undisclosed Round
$2.0M
★ Fundit
Headcount over time
From 5 (2018-08) to 19 (2026-03) · +14 (+280%) · 30 points · source: Finder history + radar grounding
Q&A
- What is UpStep's primary business?
- UpStep creates custom orthotics using advanced technology based on individual foot impressions and lifestyle information. They provide an at-home impression kit for customers to send back for personalized orthotic creation.
- When was UpStep founded?
- UpStep was founded in November 2013.
- Where is UpStep headquartered?
- UpStep is headquartered in Rishon LeTsiyon, Israel.
- What is UpStep's total funding to date?
- UpStep has raised a total of $3,970,000 USD.
- When was UpStep's most recent funding round and how much was raised?
- UpStep's most recent funding round was in October 2022, raising $2,000,000 USD.
- Who are the co-founders of UpStep?
- The co-founders of UpStep are Limor Katz, Oren Raz, and Aviad Raz.
Team · 3
Limor Katz
Founder · CEO
Aviad Raz
Founder · Founder
Oren Raz
Founder · Founder
Sectors & technology
Primary sector
Health Tech & Life Sciences
Sub-sectors
Health Tech & Life SciencesMedical DevicesAssistive DevicesPharma & Medical BiotechnologyDrugs Discovery & Development
Technologies
Materials & Substances
Target customers
ConsumersDemographics & FamilyRecreational & LifestyleFitness & SportsHealthcare & Life SciencesHealthcareDefense, Safety & SecurityNational SecurityMilitaryCommerce & RetailDistribution ChannelseCommerce PlatformsMedia & EntertainmentSportsEnterprise & Professional ServicesEnterprises
Business model
B2CB2B2C
Highlights
1 Patents
Tags
ecommerceenterprisesathletesmedical-productstreatmentspersonalizationmilitarymedical-devicesorthopedics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | upstep.com/ |
|---|---|
| linkedin.com/company/17886988 | |
| facebook.com/UpstepCustom | |
| YouTube | youtube.com/channel/UCJeT7S3qcpaPHhPxerNekQA?view_as=subscri |
| instagram.com/upstep |
Identifiers & details
| Founded | 2017 |
|---|---|
| Employees (exact) | 23 |
| Offices | New York |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | upstep.com |
|---|
Certificate / subdomain footprint
| Subdomains | 15 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514991017 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-11-17 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 8 — charge (5), other (1), shares_capital (2) |
| Registered address | גלילי ישראל 9 ראשון לציון |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-31 | רישום שעבוד |
| 2026-07-22 | רישום שעבוד |
| 2026-06-21 | הוספה/עדכון/הסרה של צו עיקול |
| 2025-08-13 | הקצאת מניות |
| 2025-08-13 | העברת מניות |
| 2026-05-04 | עדכון שעבוד |
| 2025-09-01 | סילוק שעבוד |
| 2026-01-01 | סילוק שעבוד |