Last updated 2026-07-20
- Acquired by Plusgrade, Jan 2023
- Raised $1.5M Seed round led by Spring Ventures, Sep 2020
Total raised
$1.5M
Last: Undisclosed Round 2020-10
Stage
Acquired
Founded
2019
Headcount
20
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
UpStay developed a fully automated technology platform that uses AI algorithms to send personalized offers for hotel room upgrades and additional add-on purchases to guests before and during their stay. The system connects to a hotel's existing system and allows guests to bid on upgrades, ensuring hotels sell inventory at the highest possible price. UpStay operates on a revenue-share model, meaning hotels only pay for successful upsells. Its system is used by hundreds of hotels in 17 countries.
Funding history · 1 round · $1.5M total
2020-09
Seed
$1.5M
★ Spring Ventures
Headcount over time
From 9 (2019-10) to 21 (2023-08) · +12 (+133%) · 28 points · source: Finder history + radar grounding
Q&A
- What is Upstay's primary business?
- Upstay develops technology solutions for the hospitality industry, specifically to help hoteliers optimize inventory, generate new revenue streams, and enhance guest experience through AI algorithms that send personalized upgrade offers.
- When was Upstay acquired and by whom?
- Upstay was acquired by the Canadian traveltech company Plusgrade in January 2023.
- What is the status of Upstay following its acquisition?
- Following its acquisition by Plusgrade in January 2023, Upstay became Plusgrade's Israeli R&D center and moved to new offices.
- Which investor participated in Upstay's funding round?
- Spring Ventures participated in Upstay's funding round in October 2020.
- What was the total amount raised by Upstay before its acquisition?
- Upstay raised a total of $1,500,000 USD before its acquisition.
- When was Upstay founded?
- Upstay was founded in June 2019.
Team · 3
Tzafrir Blonder
Founder · CEO
Omry Litvak
Founder · Founder
Dor Krubiner
Founder · Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Travel & TourismHospitalityHotels
Business model
B2B
Highlights
Verified
Tags
web-platformtraveltechhospitalityhotels
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.upstay.tech |
|---|---|
| linkedin.com/company/19149685 | |
| facebook.com/UpStay.tech | |
| YouTube | youtube.com/channel/UCQ3rAGWNLozHjgVdVO-IQhA |
Identifiers & details
| Founded | 2019 |
|---|---|
| Employees (exact) | 20 |
| Status reason | Acquired (Inactive) by Plusgrade on Jan 2023 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Plusgrade 2023-01
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516009354 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-04-07 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | יצחק שדה 8 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-08 | דו~ח שנתי |