Last updated 2026-07-20
- Raised Follow-on PO, Feb 2023
- Raised Follow-on PO, Dec 2021
- Raised Reverse Merger, Dec 2020
Total raised
—
Stage
Public
Founded
2019
Headcount
8
HQ
Ramat Gan, Israel
Sector
Business Software
About
Upsellon Brands is an Israel-based company engaged in providing a full package platform and services to sellers on Amazon. The company acquires, operates, and scales small and medium-sized brands with category-winning products on global marketplaces, focusing on brands with outstanding customer reviews and strong presence. They utilize smart analytics, machine learning, and AI tools to boost store revenues and scale aggressively.
Funding history · 3 rounds · — total
2023-02
Follow-on PO
Undisclosed
2021-12
Follow-on PO
Undisclosed
2020-12
Reverse Merger
Undisclosed
Headcount over time
From 4 (2020-05) to 7 (2025-12) · +3 (+75%) · 26 points · source: Finder history + radar grounding
Q&A
- What is Upsellon Brands' primary focus?
- Upsellon Brands specializes in providing technology services for Amazon sellers, utilizing proprietary deep learning techniques to analyze and generate markets based on seed products and keywords.
- When was Upsellon Brands founded?
- Upsellon Brands was founded in January 2019.
- What is the current employee count for Upsellon Brands?
- Upsellon Brands has 1-10 employees.
- What is Upsellon Brands' current market capitalization?
- Upsellon Brands has a market capitalization of $7,450,289 USD.
- What is the total amount of funding raised by Upsellon Brands?
- Upsellon Brands has raised a total of $5,700,000 USD.
- What is the status of Upsellon Brands?
- Upsellon Brands is currently an active company and went public on the TASE in January 2021.
- Who are the co-founders of Upsellon Brands?
- The co-founders of Upsellon Brands are Ariel Dor (Co-founder & CEO) and Or Shamosh (Co-founder & Chief Compliance Officer). Kobi Edri and Yinon Shiryan were also co-founders but are no longer with the company.
- What technologies does Upsellon Brands utilize?
- Upsellon Brands utilizes Artificial Intelligence, Deep Learning, Platforms & Interfaces, and Web technologies.
Team · 1
Kobi Edri
Founder · Founder, COO & EVP
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutions
Technologies
Artificial IntelligenceDeep LearningPlatforms & InterfacesWeb
Target customers
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2CB2B2C
Tags
deep-learningecommerceseo
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | upsellon.com/ |
|---|---|
| linkedin.com/company/34901040 | |
| facebook.com/upsellon |
Identifiers & details
| Legal name | Upsellon Brands Holdings Ltd |
|---|---|
| Founded | 2019 |
| Employees (exact) | 8 |
| Market cap | $7.5M |
| Status reason | Public on TASE on Jan, 2021 |
Radar intelligence
Web history (Wayback)
| Domain | upsellon.com |
|---|
Certificate / subdomain footprint
| Subdomains | 3 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516109451 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-11-24 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 9 — charge (1), annual_report (5), violation (1), other (1), people (1) |
| Registered address | הירקון 5 בני ברק |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-29 | סילוק שעבוד |
| 2026-04-23 | דו~ח שנתי-הסרת בעל תפקיד |
| 2026-04-23 | עדכון הפרה |
| 2026-04-23 | דו~ח שנתי-עדכון מנהלים |
| 2026-04-23 | דו~ח שנתי-עדכון בעלי מניות |
| 2026-04-23 | דו~ח שנתי-הוספת בעל תפקיד |
| 2026-04-23 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-04-19 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-04-16 | עדכון בעלי תפקידים |