Total raised
$11.4M
Last: Undisclosed 2020-02
Stage
Acquired
Founded
2014
Headcount
7
HQ
Tel Aviv-Yafo
Sector
Health Tech & Life Sciences
About
Upright Technologies is a biofeedback consumer electronics company that launched its first product, the UPRIGHT Trainer, in December 2015. The companys current product, the UPRIGHT GO, is a wearable device designed to increase posture awareness and change posture habits. The device attaches to the users back and gently vibrates every time the user slouches. The UPRIGHT GO connects to an app providing a personalized training program that guides users through their training progress, gives real-time feedback, and serves as a personal posture trainer.
Funding history · 6 rounds · $11.4M total
2020-02
Undisclosed
Undisclosed
2019-04
Series A
Undisclosed
2017-11
Crowdfunding
$1.1M
2017-05
Crowdfunding
$1.3M
Date unknown
Seed
$2.0M
Date unknown
Pre-Seed
$450K
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was Upright Technologies founded and what was its initial product?
- Upright Technologies was founded in October 2014 and launched its first product, the UPRIGHT Trainer, in December 2015.
- What is the primary function of Upright Technologies' current product, the UPRIGHT GO?
- The UPRIGHT GO is a wearable biofeedback device that attaches to the user's back and vibrates when they slouch, aiming to increase posture awareness and change posture habits. It connects to an app for personalized training.
- What was the total amount of funding raised by Upright Technologies before its acquisition?
- Upright Technologies raised a total of $11,450,000 USD.
- Which crowdfunding platforms did Upright Technologies use for fundraising and when?
- Upright Technologies raised funds through crowdfunding on Indiegogo in May 2017 and on Kickstarter in November 2017.
- When did Upright Technologies complete its Series A funding round and who was a lead investor?
- Upright Technologies completed its Series A funding round in April 2019, with Vertex Ventures Israel as a lead investor.
- When was Upright Technologies acquired and by which company?
- Upright Technologies was acquired by DarioHealth in January 2021 for $31,000,000 USD, and subsequently ceased to operate.
- How many employees did Upright Technologies have at the time of its acquisition?
- Upright Technologies had 7 employees at the time of its acquisition.
- Who are the co-founders of Upright Technologies?
- The co-founders of Upright Technologies are Oded Cohen and Ori Fruhauf.
Sectors & technology
Primary sector
Health Tech & Life Sciences
Sub-sectors
Health Tech & Life SciencesDigital HealthcareDigital Therapeutics
Technologies
Sensing
Target customers
Healthcare & Life SciencesHealthcarePatientsProvidersConsumersDemographics & FamilyChildren
Business model
B2CB2B
Highlights
1 PatentsVerified
Tags
wellnesswearabledigital-healthcaresensorstrainingorthopedicsmobile-applicationschildrenmhealthinsurance-companiespatientshealthcare-providersstudentsdoctorsphysiotherapyprofessionalsclinicstreatmentsdigital-therapeuticswearable