Uplandme Inc. (Upland)

A metaverse platform that allows users to buy, sell, and trade virtual properties mapped to real-world addresses.

Entertainment Software
Active
Mountain View, United States Founded 2018
Website ↗
Last updated 2026-08-24
Total raised
$52.0M
Stage
Founded
2018
Headcount
HQ
Mountain View, United States
Sector
Entertainment Software

About

Uplandme, Inc. (Upland) is the developer of a location-based virtual real-estate metaverse mapped to real cities. Players buy, own, and develop virtual land parcels (NFTs) using in-game currency. The platform enables player-owned shops (“Metaventures”), user-generated content creation, treasure hunts, races, and branded partnerships. Upland abstracts blockchain complexity by allowing purchases in fiat, enabling asset sales via Tilia Pay into USD. The economy includes UPX for property and Spark/Sparklet for building and creation. Governance and gradual decentralization empower community participation.

Funding history · 6 rounds · $52.0M total

2024-07
B Round Undisclosed
2024-03
A Round $25.0M
2023-10
A Round $7.0M
★ Animoca Brands★ angel investors★ C3 Venture Capital★ EOS Network Ventures
2021-12
Secondary Round Undisclosed
2021-11
A Round $18.0M
★ Animoca BrandsCom2uSBlock.oneMike VorhausCrit VenturesMichael RonenMichael TerpinOneTeam PartnersFinLab EOS VC FundGlobal Founders CapitalKorea Investment PartnersAlumni Ventures Blockchain FundFinLab EOS VC Fund managed by C3 Management
2019-06
Seed $2.0M
★ Finlab EOS VC Fundangel investorsFinLab EOS VC Fund

Q&A

What is Uplandme Inc. (Upland)?
Uplandme Inc. (Upland) is a metaverse platform that enables users to buy, sell, and trade virtual properties mapped to real-world addresses using NFTs. It integrates blockchain technology for digital asset ownership and features a player-driven economy.
When was Uplandme Inc. (Upland) founded?
Uplandme Inc. (Upland) was founded in 2018.
Who are the co-founders of Uplandme Inc. (Upland)?
The co-founders of Uplandme Inc. (Upland) are Dirk Lueth, Idan Zuckerman, and Mani Honigstein.
What is the primary sector of Uplandme Inc. (Upland)?
Uplandme Inc. (Upland) operates in the Software sector, with classifications in Gaming, Blockchain, Metaverse, and Fintech.
What was Uplandme Inc. (Upland)'s most recent funding round?
In October 2023, Uplandme Inc. (Upland) closed an A Round Extension, raising $7,000,000. Lead investors included Animoca Brands, angel investors, C3 Venture Capital.
How much capital has Uplandme Inc. (Upland) raised in total?
Uplandme Inc. (Upland) has raised a total of $25,000,000 across its funding rounds.
When did Uplandme Inc. (Upland) complete its A Round funding?
In November 2021, Uplandme Inc. (Upland) completed an A Round, raising $18,000,000. Animoca Brands was a lead investor.
Where is Uplandme Inc. (Upland) headquartered?
Uplandme Inc. (Upland) is headquartered in Mountain View, United States.

Team · 7

Dirk Lueth
Founder · Co-founder & Co-CEO
LinkedIn ↗
Idan Zuckerman
Founder · Co-founder & Co-CEO
LinkedIn ↗
Mani Honigstein
Founder · Co-founder and board member
Pavlo Kyrylovskyi
Head of Product Delivery
LinkedIn ↗
David Paskett
Head of Content & Community
Yat Siu
Board Member
Stefan Schuetze
Board Member

Sectors & technology

Primary sector
Entertainment Software
Technologies
Target customers
Business model
B2C salesNFT marketplaceIn-game currency
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteupland.me

Identifiers & details

Legal nameUplandme, Inc.
Founded2018

Radar intelligence

Open jobs — bamboohr

Total open2
Remote0
By locationUpland, California (2)
TitleLocationDepartment
Full Time Anesthesiologist UplandUpland, California
Independent Contractor Upland, CAUpland, California

Web history (Wayback)

Domainupland.me