About
Programmatic Marketing Exchange
Upfront Digital Media is a provider of programmatic marketing solutions and has been a pioneer in forecasting and reserving audiences at scale since 2010. In 2013, the company introduced a groundbreaking omnichannel platform accessing guaranteed (programmatic direct), PMP (private marketplace), and RTB (real-time bidding) channels simultaneously across video, mobile, and display inventory. Upfront Digital Medias data-first approach and pioneering DMP media activation suite empowers leading global marketers, publishers, and ad networks with the ability to forecast specific audiences, marketplace reach, and inventory upfront and to execute unified marketing strategies from awareness through direct response, all with full creative control.
Identity
| Name | Upfront Digital Media |
|---|---|
| Slug | upfront-digital-media |
| Former names | Legolas Media |
| Type / kind | startup |
| Crunchbase ID | legolas-media |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwM3shpAJDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Undertone on Jun 2014 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Ramat Gan |
| HQ address | HaBonim Street 6, Ramat Gan, Israel |
Web & social
| https://www.linkedin.com/company/671808 |
Classifications
Funding
| Total raised | $6.5M |
|---|---|
| Current stage | Acquired |
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