Total raised
$6.5M
Last: Series B 2013-04
Stage
Acquired
Founded
2009
Headcount
1-10
HQ
Ramat Gan
Sector
Business Software
About
Upfront Digital Media is a provider of programmatic marketing solutions and has been a pioneer in forecasting and reserving audiences at scale since 2010. In 2013, the company introduced a groundbreaking omnichannel platform accessing guaranteed (programmatic direct), PMP (private marketplace), and RTB (real-time bidding) channels simultaneously across video, mobile, and display inventory. Upfront Digital Medias data-first approach and pioneering DMP media activation suite empowers leading global marketers, publishers, and ad networks with the ability to forecast specific audiences, marketplace reach, and inventory upfront and to execute unified marketing strategies from awareness through direct response, all with full creative control.
Funding history · 4 rounds · $6.5M total
2013-04
Series B
Undisclosed
2011-03
Series B
$5.0M
2010-08
Undisclosed
$1.6M
2009-12
Series A
Undisclosed
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
real-time-biddingweb-platformmarketingpublishersadvertisers