- Acquired by Undertone, Jun 2014
- Raised $5M Series B led by 83North, Feb 2011
- Raised $1.6M A Round Extension led by Blumberg Capital, Jul 2010
About
Upfront Digital Media is a provider of programmatic marketing solutions and has been a pioneer in forecasting and reserving audiences at scale since 2010. In 2013, the company introduced a groundbreaking omnichannel platform accessing guaranteed (programmatic direct), PMP (private marketplace), and RTB (real-time bidding) channels simultaneously across video, mobile, and display inventory. Upfront Digital Medias data-first approach and pioneering DMP media activation suite empowers leading global marketers, publishers, and ad networks with the ability to forecast specific audiences, marketplace reach, and inventory upfront and to execute unified marketing strategies from awareness through direct response, all with full creative control.
Funding history · 4 rounds · $6.5M total
Headcount over time
Q&A
- What is the primary business of Upfront Digital Media?
- Upfront Digital Media is a provider of programmatic marketing solutions, specializing in forecasting and reserving audiences at scale. They offer an omnichannel platform for guaranteed, private marketplace (PMP), and real-time bidding (RTB) channels across video, mobile, and display inventory.
- When was Upfront Digital Media founded?
- Upfront Digital Media was founded in July 2009.
- What is the employee count for Upfront Digital Media?
- Upfront Digital Media has 1-10 employees.
- What was the total amount of funding raised by Upfront Digital Media?
- Upfront Digital Media raised a total of $6,550,000.
- Which investors participated in Upfront Digital Media's funding rounds?
- Investors in Upfront Digital Media's funding rounds include 83North and Blumberg Capital.
- When did Upfront Digital Media receive its last known funding round?
- Upfront Digital Media's last known funding round occurred in April 2013.
- What is the current status of Upfront Digital Media?
- Upfront Digital Media is currently active, but its status reason indicates it was acquired by Undertone in June 2014.
- Where is Upfront Digital Media headquartered?
- Upfront Digital Media is headquartered in Ramat Gan, Israel.
Team · 3
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/671808 |
Identifiers & details
| Former names | Legolas Media |
|---|---|
| Founded | 2009-7 |
| Offices | New York |
| Status reason | Acquired (Inactive) by Undertone on Jun 2014 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Undertone 2014-06
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514404987 |
|---|---|
| Status | בפרוק מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-02-08 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2015 |
| Active charges / liens | 0 |
| Registry events | 1 — violation (1) |
| Registered address | יעקב רוזן 6 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-07-06 | עדכון הפרה |