Highlights
About
AI-powered food and drink discovery platform
With millions of food and drink product varieties to choose from, and an overload of information about them, it can be very difficult to decide where to eat or what product to buy. UP2CHOICE is developing an AI-powered food and drink discovery platform, understanding individual sensory perceptions of flavours, preferences, and needs. Our user-centric platform combines big data, machine learning, and food science sensory evaluation methods to simplify the way people make the right choice about restaurants, food, and drinks. Our mission is to predict whether a person will like a particular product before they try it, suited to individual taste and other personal factors, and which alternative they might like by providing live recommendations based on inventory.
Identity
| Name | UP2CHOICE |
|---|---|
| Slug | up2choice |
| Type / kind | startup |
| Crunchbase ID | up2choice |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6bmb0LDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Mar 2023 ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Helsinki 1, Tel Aviv, Israel |
Web & social
| https://www.linkedin.com/company/up2choice | |
| Twitter / X | https://twitter.com/up2choice_us |
| https://www.facebook.com/UP2CHOICE | |
| https://www.instagram.com/up2choice_ |
Classifications
Funding
| Total raised | — |
|---|---|
| Current stage | Pre-Funding |
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