UP2CHOICE

AI-powered food and drink discovery platform

Media & Entertainment Technologies
Non Active, Mar 2023 ceased to operate
Pre-Funding Tel Aviv-Yafo, Israel Founded 2016
LinkedIn
Last updated 2026-06-18
Total raised
Stage
Pre-Funding
Founded
2016
Headcount
0
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

With millions of food and drink product varieties to choose from, and an overload of information about them, it can be very difficult to decide where to eat or what product to buy. UP2CHOICE is developing an AI-powered food and drink discovery platform, understanding individual sensory perceptions of flavours, preferences, and needs. Our user-centric platform combines big data, machine learning, and food science sensory evaluation methods to simplify the way people make the right choice about restaurants, food, and drinks. Our mission is to predict whether a person will like a particular product before they try it, suited to individual taste and other personal factors, and which alternative they might like by providing live recommendations based on inventory.

Q&A

What is UP2CHOICE's primary business?
UP2CHOICE is developing an AI-powered food and drink discovery platform that understands individual sensory perceptions of flavors, preferences, and needs to provide recommendations.
When was UP2CHOICE founded?
UP2CHOICE was founded in September 2016.
What is the current status of UP2CHOICE?
UP2CHOICE is currently inactive, having ceased operations in March 2023.
Where is UP2CHOICE headquartered?
UP2CHOICE is headquartered in Tel Aviv-Yafo, Center District, Israel.
Who is the founder and CEO of UP2CHOICE?
Polina Plavnick is the Founder & CEO of UP2CHOICE.
What technologies does UP2CHOICE utilize?
UP2CHOICE utilizes Artificial Intelligence and Machine Learning in its platform.
What are the target customer segments for UP2CHOICE?
UP2CHOICE targets Consumers, Recreational & Lifestyle users, and Foodies.
What is UP2CHOICE's primary sector classification?
UP2CHOICE's primary sector is Media & Entertainment Technologies.

Team · 1

Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Distribution
Technologies
Artificial IntelligenceMachine Learning
Target customers
ConsumersRecreational & LifestyleFoodies
Business model
B2CB2B2C

Highlights

Verified

Tags

personalizationsearch-enginerecommendationsrestaurantsbig-datacontent-discoveryartificial-intelligencemachine-learningdigital-mediahospitality
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)